Axis Bank and Mumbai Police Launch new Campaign #MuhPeTaala

MUMBAI:
During the International Fraud Awareness week, Axis Bank in association with Mumbai Police has launched its latest campaign #MuhPeTaala to promote safe banking. The aim of campaign is to raise awareness about how to keep oneself safe from falling prey to fraudulent calls asking information such as pin code, CVV, OTP etc. #MuhPeTaala is the mantra that needs to be followed to prevent cyber banking crimes.
The video features, Mumbai police officers explaining the important practice one must observe while online banking and if asked for personal banking details by strangers. It also informs that one must not disclose details such as OTP, CVV, passwords even if the caller claims to be a bank employee. It cautions the viewers that no bank will ever ask for any of these details.
Asha Kharga, Cheif Marketing Officer, Axis bank said, “We are delighted to be associated with the Mumbai Police for this initiative on ‘Safe Banking’ and launch the #MuhPeTaala campaign during the International Fraud Awareness week. The insight behind the campaign was that we have a peculiar obsession with keeping things under lock and key. From the heavy locks on our doors to the keeping our luggage chained under train seats, we are very guarded about our possessions. However the irony is that we willingly divulge confidential information in a state of panic even to an unknown caller. Keeping oneself safe from financial frauds is simple, just remind yourself not to reveal any banking information to any. We hope our campaign will help in spreading this message amongst the consumers.”
Akash Das, Executive Director – Lowe Lintas said, “The banking industry’s efforts in educating customers about safe-banking and risk mitigation is worthy of appreciation. The brief before us was to further enhance customer awareness in partnership with Mumbai Police. The communication objective was to deepen public awareness by using key aspects related to personal banking – sharing details such as OTP, ATM PIN and CVV can expose customers to fraud and the endeavor was to educate them on it. To land our message emphatically, Joshua Thomas and Prathamesh Gharat, came upon the creative idea of “Muh pe Taala”, that was designed to be an easy-to-remember-action when strangers ask for information that can put your finances at risk.”