KOCHI:
Croma, India’s first and most trusted omni-channel electronics retailer from the Tata Group, announced its partnership with Kerala Blasters for the upcoming Indian Super League season. Croma has facilitated a 3-year partnership deal with the Kerala Blasters team as their official Electronics partner. During this association, Croma will be an exclusive electronics sponsor for Kerala Blaster team for the upcoming ISL season starting from October 7, 2022, to March 20, 2023.
Kerala is an emerging cosmopolitan state with a significant industrial sector that is well-known for its IT, tourism, and natural harbours which makes this location a thriving business hub and home to consumers who are looking for the best in electronics. The demand for electronics and consumer durables is growing as result of disposable income and preference for latest products.
Croma has always been known for its consumer-first approach and it has helped the brand gain trust over the years. Through this sponsorship, Croma aims to boost its connection with football fans and reinforcing its strong vision to become no 1. Omnichannel electronics retailer in the country with young India. As football in our country reverberates with the young and the enthusiastic lot, Croma envisions an association that would bring the youth/new-age closer to the brand and create a sense of belongingness with the fans.
Speaking on this partnership, Shibashish Roy Chief Business Officer, (eCommerce & Marketing) Croma – Infiniti Retail Ltd said ” We are pleased to announce our partnership with Kerala Blasters. Indian Football is achieving new heights with every passing year and Croma is proud to be associated with one of the leading teams in the country. At Croma, we are always looking for ways to reaffirm our commitment to the local community and also their passions. Our association with Kerala Blasters is a step in that direction.”
Speaking on this partnership, Director Kerala Blasters Nikhil Bhardwaj said “We’re really glad to partner with Croma, one of the leading electronics shopping destinations in the country. Like the Blasters, Croma has been a leader in their segment. We’re really looking forward to this association, and all the possibilities it opens up to take this partnership as close as possible to the fans.”
The Kerala Blasters line-up for the ISL 2022–23 will feature top players like Sahal Abdul Samad and Adrian Luna as midfielders, Harmanjot Singh Khabra as a defender, and many other players. The new 2022-23 Indian Super League season kicks off soon. The Kerala Blasters will take on East Bengal in the season opener at the Jawaharlal Nehru Stadium in Kochi on October 7, 2022.
