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Eastern Condiments Launches the Versatile Roasted Vermicelli

In Business
April 04, 2022

KOCHI:
Eastern Condiments Pvt. Ltd, one of the leaders in the spices segment in India and GCC countries, has added the versatile product – Roasted Vermicelli – to its portfolio. The product is the result of extensive consumer and market research conducted by the company to innovate and launch the perfect vermicelli. Eastern Condiments’ Roasted Vermicelli is superior in quality, evenly roasted, non-sticky, made with the complete goodness of wheat
Owing to its versatility, vermicelli was a natural extension of the brand’s proposition of offering products that can be used across meal occasions.

Unveiling the product, Manoj Lalwani, Chief Marketing Officer, Eastern Condiments said, “During the pandemic, we saw an uptick in consumer demand for healthy and convenient food products. Vermicelli is one such product that is versatile, healthy because it’s made completely of wheat, quick to prepare and conveniently packaged after roasting. We saw the immense potential of this one product that lends itself to all meal occasions – breakfast, lunch, snack, beverage, or even dessert. We are confident that the consumers in Kerala would recognize the versatility of this product like we have and it would become a successful addition to our portfolio.”

Eastern Roasted Vermicelli is available at the price of INR 62 for 400gm is available at all general and Modern Trade Outlets in Kerala. As an initial launch offer this packs comes with a free sambar powder pack worth INR 17.5.