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‘Eazypay’ of ICICI Enrolls over 1, 41, 000 Merchants

In Business
September 13, 2017

ICICI Bank, India’s largest private sector bank by consolidated assets, announced the launch of ‘Eazypay’, a mobile application to enable merchants, retailers and professionals to accept instant cashless payments on mobile phones from their customers through multiple digital modes. A first- of-its kind application, ‘Eazypay’ offers customers the improved convenience of paying by using their mobile phone through Unified Payment Interface (UPI), any credit / debit card &  internet banking, ‘Pockets’, the digital wallet of ICICI Bank, Aadhaar Pay as well as Bharat QR Code.
Any current account holder of ICICI Bank can instantly download the ‘Eazypay’ app and start using it. A non-customer of ICICI Bank can also use the app after opening a current account with the bank. The app is available on smartphones with Android operating systems. It will be shortly available for smartphones using the iOS operating system as well.
Chanda Kochhar, MD & CEO, ICICI Bank said, “At ICICI Bank, we have proactively undertaken various measures to accelerate the shift to a digital economy. ‘Eazypay’ is yet another initiative to fulfill the vision of Digital India. I believe that the Eazypay mobile application is a path-breaking concept as it facilitates millions of merchants, retailers and professionals across the country to accept digital payments from various modes on a single mobile application. I believe this application will have broad base usage as it allows merchants to collect any amount digitally without any hassles of a daily or monthly limit on collection. Additionally, it can be used by up to 30 employees
of a merchant simultaneously to collect payment on their mobile phones at multiple counters ‘in-the-store’ as well as ‘on-the- go’ like home deliveries. The money collected through this app directly goes to the current account of the merchants and professionals. Our existing customers do not need to visit a branch or submit any document for using the app.”
An illustration of the two easy steps to register for the mobile payment collection solution:
 Download ‘Eazypay’ application on the smartphone having the mobile number that is registered with ICICI Bank. The application automatically fetches information of ICICI Bank Current Accounts linked to the mobile number. The user can select the default Current Account for receiving payments. There is no requirement to submit any documents or visit the bank branch.
 Create an MPIN to login into Eazypay. Also user has to create their UPI ID for accepting payments through UPI. The UPI ID acts as a financial address for receiving money, without having to reveal your 16 digit bank account number and the 11 digit IFSC code. Once downloaded, merchants can immediately begin to accept payments on the app over the counter. It is also possible to collect money in situations like home delivery of goods/services, telesales and payment-on- delivery options by e-commerce companies where the buyer and the seller are not physically present in the same location. The seller can raise an invoice in the app by simply entering the amount, selecting the preferred mode of payment by the buyer along with the buyer’s mobile number or VPA for UPI based payments. Thereafter, upon getting a notification on SMS, the buyer can simply enter his/her details to pay through credit / debit card / net banking or Pockets. For making payments using UPI, the buyer can either pay by scanning a QR code displayed on the seller’s phone or directly through their VPA. In order to make Eazypay even more comprehensive, the Bank has integrated a new functionality called ‘Aadhaar Pay’ into the application. This new feature will enable merchants to collect payments through the customer’s Aadhaar number and biometric authentication. Additionally, it has also incorporated ‘Bharat QR code’ as a mode of payment which allows customers to make payments by simply scanning a QR code through their ‘iMobile’ and ‘Pockets’ applications.
Eazypay comes with best-in- class security features. It allows only one registration for a unique mobile number and requires mandatory authentication with MPIN for every login, among others. Eazypay has seen over 1,41,000 downloads within few months of its launch. Over 2300 merchants are currently registered with Eazypay across Kerala. Within the next few months, Eazypay is expected to surpass the bank’s POS installations which currently stand at 2.4 lakh.  Eazypay is largely being used by merchants including kirana shops, restaurants, travel & tour operators, chemists and professionals among others.
The other unique features of ‘Eazypay’ are:
 For both over the counter payments and home deliveries: Eazypay is suitable for retail stores where the buyer pays at the counter. It can also be used to collect payment from the buyer during home deliveries, telesales and payment-on- delivery instances where the seller and buyer may not be physically present in the same location
 Set collection date options: For accepting payments through UPI, the seller can choose to collect payment immediately or set up a later date upto 45 days
 Easy reconciliation: Merchants get immediate payment confirmation in the ‘transaction history’ on the application as well as through SMS. The buyer also gets payment confirmation through SMS immediately for all the bills. The merchants get immediate credit to their current account for payments made using UPI and Pockets
 Enables multiple employees to collect payments: The unique ‘sub merchant creation’ feature allows upto 30 employees to collect payment on behalf of the merchant on their smartphone. It offers a convenient option for collecting digital payments at retail stores with multiple billing counters or during home deliveries
No daily/monthly limits for accepting payments
Integrated ‘Aadhaar Pay’ & ‘Bharat QR code’: The ‘Aadhaar Pay’ functionality enables merchants to collect payments through the customer’s Aadhar number and biometric authentication. While Bharat QR code allows customers to make payments by simply scanning a QR code through the ‘iMobile’ and ‘Pockets’ applications.
To know more about ‘Eazypay’ mobile payment collection solution, please visit http://ow.ly/Oqvh307sPHy To apply for an ICICI Bank current account, one can send an SMS to 5676766
The Bank services its large customer base through a multi-channel delivery network of 4,852  branches, 13,780 ATMs, call center, internet banking (www.icicibank.com), mobile banking and social media banking (as at June 30, 2017).