Fire-Boltt has announced that it has partnered with Flipkart as the new title sponsor of the ongoing Big Savings Day sale on the e-commerce platform. The pre-Republic Day sale kickstarted on January 17 and is set to conclude on January 22, 2022. As part of the collaboration, Fire-Boltt is offering up to a 50% discount on its complete line of smartwatches available on Flipkart.
Notably, the home-grown smartwatch market leader has earlier collaborated with the e-commerce giant to launch some of its most iconic smartwatches – such as Almighty and AI smartwatch – exclusively on Flipkart.
The latest initiative by Fire-Boltt, which according to IDC and Counterpoint Research reports is the undisputed leader in the Indian smartwatch market with more than 390% QnQ growth, comes months after the brand roped in Virat Kohli as its brand ambassador. Significantly, the brand also has onboard actor Vicky Kaushal as its first brand ambassador.