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Godrej Interio to Usher in Onam with Launch of New Product Range

In Business
August 20, 2020

As Kerala sets to celebrate the annual festival of Onam, Godrej Interio, India’s leading furniture solutions brand, today announced the launch of its exclusive sofa-set and bedroom-set range in Kochi.

The newly launched products ‘Bobbin rage of Sofa’ and ‘Gradient Sofa range’ are the latest addition to the brand’s wide range of sofa sets, while ‘Apex bedroom set’ will widen the bedroom set category. The launch of the products has been announced to cater to high demand for furniture in Kerala ahead of Onam.

These products are designed and developed to help families spend quality time with their loved ones especially as the state government has announced a series of measures to help people celebrate the festival in compliance with the COVID regulations.

The global pandemic has given families across the country a new lease of familial bonding that was otherwise hard to come by. In the ‘Make Space for Life’ survey conducted by Godrej Interio, it was found that 56.7% of the respondents rated their work-life balance as terrible. A majority of respondents had also highlighted that they are unable to spend quality time with their family. But the lockdown has not only given an opportunity for people to spend more time with family but also look at creating enabling spaces at home.

Consumers are now more health safety conscious. Hygiene and safety is being prioritized by ensuring precautions are undertaken even while shopping, and during delivery and installation. Additionally, at home family is collectively contributing to redecoration and redesigning ideas for the home. Bobbin and Gradient have been designed as affordable solutions to enhance the living space.

These product ranges are available in 3-seater, 2-seater and 1-seater configurations; and offer two colour shade options each. Similarly, in the bedroom set range, Apex is designed for the people who seek to upgrade their lifestyle. Available in both king and queen sizes, the bed also offers abundant storage space for your belongings. The contemporary designs of the sofas and beds liven up your space and ensure that you cherish moments of togetherness with your family.

As a part of launch celebrations offers, customers will also get a chance to win a brand-new laptop or mega discounts on the total value of the purchase. The exclusive offers also include free gifts such as bedsheets and pillow, and up to 25% discount on the products.

Anil Mathur, COO, Godrej Interio said, “Kochi is a lively city, and its residents have always had a penchant for designer and modular home furniture. Every consumer wants the flexibility of tailor-made solutions in factory-made products to suit their lifestyle, as well as accentuate and complement their home interior design. This is well addressed by our recently launched Bobbin and Gradient sofa set ranges as well as Apex bedroom set. As Kerala prepares for celebrating Onam after months of tough
battle with the pandemic, we are launching this revolutionary product in Kochi to enable our customers to celebrate to their fullest by spending time with the loved ones.”