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Honda Welcomes 2 lakh plus Members to ‘Honda Joy Club’ Family

In Automobile
December 06, 2018

Delighting the ever-growing customer base, Honda Motorcycle & Scooter India Pvt. Ltd. today announced it crossed 2 lakh plus registrations for its unique customer loyalty program ‘Honda Joy Club’ since its launch in October 2018.

‘Honda Joy Club’ is a first-of-its-kind loyalty program with unprecedented concept having unmatched benefits for both existing and new Honda 2 wheeler customers. It’s the biggest and 1st digital loyalty program in the history of Indian 2wheeler industry! With the aim of elevating customer delight, now Honda Joy Club has crossed 2 lakh plus registrations in less than two months!

Speaking on the occasion, Yadvinder Singh Guleria – Senior Vice President, Sales and Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Launched this October, Honda Joy Club has already crossed 2 lakh plus registrations. Honda Joy Club goes beyond conventional customer loyalty programs – it is 100% digital, offers the privilege of vast choices and it allows redemption of Honda currency at different touchpoints through multiple alliances. We thank our new & existing customers who chose to be a part of this long-term relationship.”

India is leading Honda’s global two-wheeler business and contributes 32% to Honda’s sales worldwide.
In its 18 years’ journey till now, Honda 2Wheelers India has delighted over 39 million Indian families.
Honda Joy Club: The biggest & 1 st digital loyalty program in the history of 2W industry
Unprecedented concept: More Joy to Honda customers with alliances across multiple brands covering different sectors (Hospitality, Travel, Healthcare, Apparel, F&B, Entertainment, Personal care, Insurance, Utility, cashback through E-wallet and many more)

Unparalleled Scale:From complimentary Kisan Samadhan services to offers on international holidays, there’s something for everyone!

Unmatched Benefits:Instant Gratification for customers,more than 7 times the enrolment fee!

Joy Club membership: Open for both new as well as existing 39 million customers

Fly high with Honda: Get Joy Club membership at just Rs. 299 (exclusive of GST) for three years