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Keralite Founded Way.com Ranks 48 in Marketplace

In Business
April 26, 2022

Way.com, a US-based vertical platform for the car founded by Keralite entrepreneur Binu Thamarashan Girija, has been featured on this year’s world’s top Marketplace 100 list, affirming its stellar presence in the American market as a super auto fintech app with a suite of automotive solutions, including car finance, insurance, parking, car wash, and roadside assistance.

Way.com operates an extension office employing 200 personnel at the Technopark, Thiruvananthapuram.

Based on Gross Merchandise Value from Bloomberg Second Measure, and consumer data from Apptopia and SimilarWeb, Way.com ranks 48th on the list of consumer-facing marketplace startups and private companies.

Led by venture capital firm Andreessen Horowitz, this is the third annual Marketplace 100. This year, those with the highest marketplace activity scores came from the shopping and experience categories, reflecting consumer behaviour and adjustments they have made to deal with the COVID pandemic.

“The entire team at Way works tirelessly, so to get this recognition was thrilling for all of us. We feel like we are just beginning and have so much more to accomplish, so this was a real honour,” said Binu, who is also the company’s CEO.

“We are delighted that a fast growing US digital services company like Way.com has expanded rapidly in Technopark and is considering Trivandrum as a major hub for its future growth,” said Mr John M Thomas, CEO, IT Parks-Kerala.

Incubated in Silicon Valley, Way.com is a pioneering D2C (direct to consumer) marketplace that simplifies and facilitates travel, auto insurance, auto refinance, and roadside assistance under a single platform in all the 50 states of USA. The auto fintech platform, through its partnerships, delivers services to consumers across the lifetime of their cars in a seamless, efficient and cost-effective manner.

Recently, the company’s car insurance vertical was ranked the #1 auto insurance app in product quality by unit Q. “The reason I started Way.com was because there was a need in the marketplace for affordable car services. I also want to make car ownership affordable for everyone,” Binu pointed out.

As part of its strategy to create multiple strategic verticals, the company is all set to launch EV charging station finders in the US in June and ‘cash for gas’ later this year.