![](https://www.newsexperts.in/wp-content/uploads/2022/01/LOGO.jpg)
![](https://www.newsexperts.in/wp-content/uploads/2022/01/LOGO.jpg)
MUMBAI:
KFin Technologies Private Limited (“KFintech”), an established SaaS company in India has announced the launch of its new corporate brand identity reflective of its corporate ethos.
The new brand identity has been indigenously designed to symbolise KFintech’s transformation and evolution as a company with foundational tenets of trust, technology and thought leadership. The triskelion motif represents a trifecta of the mentioned tenets culminating in Transformation representing rotational symmetry, usually denoted by three interlocking spirals.
The Golden Ratio incorporated in the logo ensures that the three arms in the design proportionately follow it, to depict a perfect symmetry and interdependence among its communication pillars. The letter ‘K’ represents Kinetic energy symbolizing the innate energy of the entity in motion. The tagline, ‘Experience Transformation’ reinforces KFintech’s role as a TechFin company.
Sreekanth Nadella, CEO, KFin Technologies Private Limited, said, “With the financial services participants embracing digital – transformational technologies curated with trust and thought leadership have been playing a pivotal role in redefining the new normal. The positioning of our identity is to reflect our organization’s purpose, strategic direction and strong execution capabilities in transforming mission critical financial infrastructure solutions to be most preferred and proactive solutions provider. The new logo symbolises perpetual transformation and the infinite loop of evolution.”
“We are deeply honoured for the trust that our clients and other stakeholders have reposed in us. As they say, “the best brand you can wear is your own identity” our new brand identifies itself with our unwavering commitment to transform the solutions and better the outcomes for the common good of all stakeholders.” Nadella added.
Hanisha Vadlamani, Chief of Brand & Corporate Communications, KFin Technologies Private Limited said, “KFintech as a brand has affinity and resonance to transform and meet the growing expectations of the consumers. The new brand identity and the ‘triskelion’ in the logo embody the corporate ethos of KFintech. While retaining the legacy of our brand name, the new look and feel of the brand are designed to internalize the core tenets and to convey to the world our coming-of-age transformation to be a critical pillar in the asset management industry.”
more recommended stories
KSUM’s July 20 Beyond Tomorrow Conclave to Drive InnovationKOCHI:Kerala Startup Mission (KSUM) is organising.
Muthoot Risk Insurance & Broking Services (MRIBS) Opens New Head Office in ThiruvananthapuramTHIRUVANANTHAPURAM:Muthoot Risk Insurance & Broking Services.
Great Mid-Size Workplaces: H&R Block at Technopark Ranked First in IndiaTHIRUVANANTHAPURAM:Global consumer tax services provider H&R.
Triassic Solutions Forms Joint Venture with Sequoia Applied TechnologiesTHIRUVANANTHAPURAM:Kerala based software company Triassic Solutions.
SBI Unveils “Amrit Vrishti” Term Deposit SchemeMUMBAI:State Bank of India (SBI), country’s.
Ageas Federal Life Insurance Introduces ‘Golden Years Pension Plan’MUMBAI:Ageas Federal Life Insurance, one of.
UPI Goes Live at Galeries Lafayette’s Flagship Store in ParisKOCHI:NPCI International Payments Limited (NIPL), in.
India at the Forefront of Economic TransformationNEW DELHI:Marcellus Investment Managers, renowned for.
Women Entrepreneurship Platform and TransUnion CIBIL Partner to Launch SEHER ProgramKOCHI:SEHER, a credit education program launched.
A Suzuki Initiative, Launches Rs 340 Crore Fund to Empower Bharat’s EntrepreneursGIFT CITY:Next Bharat Ventures IFSC Private.