MM Originals from the house of Mezhukkattil Mills, with over 40 years of legacy in the coconut industry launches one of its kind product ‘Coconut Paste’ for the first time in India. With the launch of made in Kerala Coconut Paste, Mezhukkattil Mills is stepping into the B2C segment under the brand name ‘MM Originals’ after successfully catering to over 22 global brands in the B2B segment.
The distinctive, ready to use Coconut Paste opens up innumerable possibilities of including coconut in your diet in the most convenient & hassle-free manner. The product helps the homemakers to save a lot of their cooking time without the chores behind coconut. The product is a paste form of coconut made with inherently present virgin coconut oil which makes it both convenient to use and healthier to devour. The paste like consistency helps the product to blend with any complex recipe. The product can be used to replace the usage of coconut sans the chores in the form of grate, grind, or milk and even in the roasted form in the recipes.
Recently, Minister of Agriculture, V S Sunil Kumar had initiated the first sale of MM Originals Coconut Paste. “This unique initiative offers value added products of coconut with zero preservative or additives for the consumers. Extensive marketing of coconuts from Kerala in India and International market will only benefit the farmers of our region and help achieve superior profit and value. Anticipating better and competitive deals in the near future”, said the Minister.
“The launch of the product is the result of years of investment in the R & D, to make coconut usage in food universal and accessible for all to reap its goodness with zero artificial flavours, preservatives or antioxidants. In this convenient form, conscientious qualities of coconut are preserved with our patented technologies in the field of coconut products”, says Ubais Ali, Executive Director, Mezhukkattil Mills.
Two variants of the product, Plain and Roasted coconut paste are made available, offering versatility in usage. This unique product comes in a sustainable and easily squeezable package and has a shelf life of up to 12 months with no requirement for refrigeration. The product is 100 percent natural with the goodness of five coconuts in each packet. Since it is a zero water content product, it needs to be added only a little to the dishes during preparations which makes it a real value for money product and a new kitchen essential. The products are available in major ecommerce platforms like Amazon, Flipkart and all major retail markets.
M.B. Muhammedali- Managing Partner, Mezhukkattil Mills, M.B. Koyakutty- Founder Partner, Mezhukkattil Mills, Ubais Ali- Executive Director, Mezhukkattil Mills and Sandhya Kumar- Chef & Recipe Consultant, Mezhukkattil Mills were present at the event.