MUMBAI:
Nexus Malls, the Indian retail portfolio arm of The Blackstone Group, was conferred with Gold for Marketing Excellence in Market Positioning and Brand Awareness category for its StyleHashtags campaign at the recently concluded International Council of Shopping Centers Forum in Singapore. Lately, the mall company also bagged three other awards for its marketing initiatives across multiple platforms in the country.
Nexus Mall’s one of its kind fashion initiative, StyleHastags, has already garnered much appreciation among the Indian retail fraternity for its distinctiveness. With this award the campaign now got acknowledgement at an international fora. StyleHastags was Nexus Malls’ way of experimenting with new styles, themes and fashion. It showcased the company’s strategic thinking and its initiative to increase the visibility of the in-house retailers and sales of the participating brands and curating looks for the season.
The success of the StyleHastags campaign can be adjudged from the fact that within just two years, they have successfully managed to work with over 150 brands and in excess of 100 influencers and bloggers for their campaigns. In India, the campaign received the award of ‘The Best IP of the Year: Style Hashtags’ at TAVF 2019.
Speaking about the five awards that Nexus Malls has won over the last 15 days, Nishank Joshi, Chief Marketing Officer, Nexus Malls said, “I am delighted and honored to have received this prestigious award on behalf of my entire team. At Nexus Malls, innovation is at our core and this award is a reflection of the diligence that has gone into building this innovative and interactive initiative. Nexus Malls was launched with the objective of transforming the way the retail industry has operated in India and our multiple industry-first initiatives re-asserts our motto.”
In the last fortnight, Nexus Malls also won a total of five recognitions:
– Gold for Marketing Excellence in Market Positioning and Brand Awareness category for StyleHashtags ( ICSC 2019 )
– Best IP of the Year for StyleHashtags ( TAVF 2019 )
– Best Digital Campaign of the Year for Elante Mall ( TAVF 2019 )
– Best Use of Social Platforms for Seawoods Grand Central Mall ( TAVF 2019 )
– Nexus Mall’s Chief People Officer, Rohan Vaswani, won ‘Top 50 Great Managers’ award hosted by People Business
