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NPCI Launches ‘RuPay On-the-Go’ with YES BANK in Partnership with Neokred and Seshaasai

In Business
September 29, 2021

National Payments Corporation of India (NPCI) has partnered with YES BANK to launch first-of-its-kind RuPay On-the-Go contactless payments solutions, in association with fintech infrastructure partner-Neokred and manufacturing partner- Seshaasai. Launched at the Global Fintech Festival 2021, RuPay On-the-Go will allow customers to make small and large value transactions from the accessories they wear every day. This innovative wearable payment solution would redefine the contactless payments space by eliminating the need to carry a physical card and enabling instantaneous payments with a simple “Tap, pay, go” mechanism.

This unique offering will revolutionize contactless payments with a superior customer experience that is smart, fashionable, super quick, convenient, and completely secure. RuPay On-the-Go is an interoperable, open-loop solution that customers can use at RuPay contactless-enabled PoS at retail outlets and pay up to INR 5000 without the need to input the PIN. For payments above INR 5000, customers need to tap, followed by their PIN. For Online transactions, the BHIM YES PAY app provides a virtual RuPay card to the customers that can be used for digital and e-commerce transactions.

Praveena Rai, COO, NPCI said, “We are delighted to associate with YES BANK, Neokred, and Seshaasai to launch the futuristic RuPay On-the-Go solutions which will enable seamless contactless payments for day-to-day use. The wearable tech space is an integral part of driving contactless payments, and we are working toward building a secure and inclusive payments ecosystem with our partners. With RuPay On-the-Go, we look forward to unleashing the full digital potential of our customers and accompany them in this fast-evolving payment ecosystem.”

Anita Pai, COO, YES BANK, said, “YES BANK is pleased to partner with NPCI to introduce wearable tech for Indian customers. The RuPay On-the-Go smart accessories, such as keychains with tap-and-pay functionality, will enable customers to make digital payments securely, more easily and in style. As the volume of digital transactions continues its upward trend, tech solutions that allow people to make contactless payments – through smart objects that blend in with their style – will find favour with customers seeking a delightful experience.”

Tarun Nazare, Co-Founder and CEO, Neokred said, “This is just the beginning of democratising payments in India and we are proud to empower NPCI and YES BANK. Payments through wearables and accessories will open doors into a niche market and provide multiple payment modes to a diversified market.”

Pragnyat Lalwani, Director, Seshaasai, said, “We are honored to be the Technology Solution Partner for this initiative by NPCI & YES BANK. We at Seshaasai are continually working towards bringing secure and contactless products for the future of payments and collaborating with like-minded organisations to bring about path-breaking solutions to the Indian consumer. Our Smart Payments infrastructure is strategically located at Mumbai in the west, Bengaluru in the south and Kolkata in the east in order to be able to serve our consumers better. The key chain and smart payment watch are some of our initial innovations and you can expect more in the near future.”

To avail this solution, customers can log on to BHIM YES PAY app, register themselves and apply for RuPay On-the-Go. Even the consumers without an existing YES BANK account can also avail these wearables. RuPay-On-the-Go consumers will also be eligible for over 200 attractive offers across merchant categories as applicable on regular RuPay Prepaid cards.