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#PlankForIndia, Bajaj Allianz Life’s Plank Initiative

In Business
January 13, 2020

Bajaj Allianz Life, one of India’s leading life insurer, continues to make #HealthGoals a part of everyone’s daily lives, by bringing back their immensely popular Plank Initiative. This year the company is creating the viral sensation with #PlankForIndia.

Bajaj Allianz Life is raising the bar with the second edition of their Plank Initiative for two reasons- First, for every plank the company will contribute monetarily towards the training and development of India’s emerging sports stars. Second, through the cause of supporting India’s future athletes, the Company is encouraging more and more people to keep themselves fit for achieving their Health and Life Goals.

Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance, said, “We believe that sustained good health is essential to achieve Life Goals. Through #PlankforIndia initiative, we want to encourage everyone to pursue good health, and support a good cause of helping India’s emerging sports stars get their Life Goals done.”

Kick-starting #PlankForIndia
Anil Kapoor, the ever-inspiring Bollywood veteran who has set the fitness bar high through his rigorous fitness regimes at 62, and gaining popularity over his viral workout videos, kick-started the #PlankForIndia initiative on social media.

https://www.instagram.com/p/B7HxVIkBrhs/?igshid=1aye7sdelbb9w. He not only supported the initiative by doing the plank, but shared an inspirational message for all to follow. To give #PlankForIndia movement greater visibility and to take the message to a much larger audience, Bajaj Allianz Life released a video https://youtu.be/M0OtjPYGdsM across its social media channels as well.

You can take the #PlankForIndia initiative to contribute towards making #LifeGoals of emerging sports stars a reality. All you need to do is
1. Get into a plank posture
2. Take a photo or a video of doing the plank
3. Post the photo / video on Facebook / Instagram / Twitter / LinkedIn
4. Use #PlankForIndia