KOCHI:
Cities across the world reverberated to the sound of Royal Enfield motorcycles on Sunday, September 18, as the motorcycle brand concluded its global marquee ride that celebrates the spirit of motorcycling – the Royal Enfield ‘One Ride’. Introduced in 2011 with an aim to celebrate the passion that riders have for motorcycling and Royal Enfield, ‘One Ride’ was celebrated globally across 50 countries. In India, the 11th edition of ‘One Ride’ saw more than 15000 riders from across 500 cities, where Royal Enfield enthusiasts came out to ride together, celebrating the camaraderie and brotherhood.
‘One Ride’ is India’s largest cause-led ride where motorcycling enthusiasts of all ages from diverse regions and social identities come together for a ride that is inclusive and fiercely unique. The ride encourages the riders to become the change agents where they are sensitized about the local ecosystem, community challenges, and opportunities to volunteer/ support them for regeneration or building resilience within the local community. The theme for this year ‘One World | One Mission | One Ride’ is deeply rooted towards Royal Enfield’s social mission of encouraging Responsible Travel practices.
Over the past few years, Royal Enfield has made significant efforts towards encouraging riders to travel responsibly especially with its marque rides to the Ladakh region, which have positively impacted the livelihood of local communities. This is part of Royal Enfield’s larger program on promoting Responsible Travel and working with local communities at destinations that are frequented by its riders. Recently, UNESCO and Royal Enfield forged a unique partnership to promote and safeguard the Intangible Cultural Heritage of India, beginning with the Himalayas. Intangible Cultural Heritage is directly linked to the livelihoods of the local communities. Through this partnership, Royal Enfield is working towards promoting sustainable tourism and building resilient communities.
This year ‘One Ride’ ride saw record participation from more than 15000 riders from across 500 Indian cities including Delhi, Bangalore, Pune, Chennai, Goa, Indore, Guwahati, Leh and others. Royal Enfield organized One Ride with the same spirit across 50 countries globally, including Argentina, Columbia, Spain, Mexico, Peru, Chile, Ecuador, France, Uruguay, Costa Rica, Indonesia, United Kingdom, Australia, Korea, Japan, Singapore, Spain, Cambodia, Thailand, Brazil, Dubai, France, Philippines, Italy, and Germany among others.
