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SBI YONO Announces Strategic Partnership with Sri Sri Tattva

In Business
May 18, 2019

Country’s largest lender State Bank of India (SBI), announced a strategic partnership with the FMCG arm of The Art of Living – Sri Sri Tattva. Under this partnership, YONO users can avail flat 15% discount on entire range of 350+ products offered by Sri Sri Tattva such as food, personal care, healthcare, homecare, BYOGI apparels and Shankara skincare products.

While announcing the partnership, Rajnish Kumar, Chairman, SBI said, “I am very excited to announce our strategic partnership with Sri Sri Tattva on YONO. Sri Sri Tattva will make YONO’s online marketplace richer with product portfolio in the organic, wellness and Ayurvedic domains, giving SBI customers formidable shopping experience.

“Currently YONO has over 8 Million customers with millions logging in everyday. Sri Sri Tattva will certainly provide tremendous value in the times to come. With YONO, State Bank is committed to continuously provide a world-class digital banking and lifestyle experience and such partnerships is a testament of the same”, he further added.

Commenting on the occasion, Arvind Varchaswi, Managing Director, Sri Sri Tattva said, “We are happy to be associated with State Bank of India. Being the largest bank in India, the YONO application by the bank gives us a wonderful opportunity to reach out to more people with our quality range of offerings. Today marks a beginning of our new relationship with SBI. We will be looking forward to strategize and work together very closely to ensure a long and fruitful partnership.”

YONO SBI, which has a total downloads of over 2 million, is a big leap forward for improving digitization of financial and lifestyle services in the country. It is the first digital banking and lifestyle platform to offer customized products and services from 90 e-commerce players by leveraging analytics. Customers can access YONO through Android and iOS powered mobile phones, along with web browser, for a seamless omni-channel experience.