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Schneider Electric Strengthens its Footprint in the Kerala Market

In Business
February 20, 2021

In its endeavor to expand retail presence and to connect with the Electrician community in the state of Kerala, Schneider Electric, the leader in the digital transformation of energy management and automation today announced the launch of a multi-city roadshow beginning with Kochi in Kerala.

A Schneider Electric bus will display an array of Final Distribution (FD) products and Wiring Devices (WD) from smart switches to home automation offerings. The bus will cover 60 locations for the next one month covering key commercial hubs and major cities including Cochin, Kozhikode, Thrissur, Trivandrum Kannur, Malappuram, Kottayam, Pallakad, Kollam, Allapuzha and Pathanamthitha. The products being showcased are one-of-its-kind in the Indian electrical distribution segment.

Apart from showcasing Schneider’s exhaustive product portfolio, the roadshow aims at creating awareness about the importance of safety and sustainability for the end users. As electricians constitute a crucial part of the value chain of the electrical market, the roadshow also aims to connect with electricians and take them through the latest technology in home and distribution space. Since electricians play a huge role in fostering safety at homes with their choice of products, training will also be imparted on Smart home technology so that electricians complete these installations efficiently.

With large scale commercial hubs in Thiruvananthapuram, Kochi and Kozhikode, Kerala is fast emerging as a commercial and luxury retail market that offers sizeable opportunities in the electrical products and device space segments. Speaking about the launch, Srinivas Shanbhogue, VP – Retail Business, Schneider Electric India said “Kerala is an extremely important market for Schneider Electric. Apart from our goal to expand footprint in commercial hubs, we are aiming for the housing sector in the state with specific products since this segment is booming with lot of investments in luxury homes. This is specifically because the consumer requirement and demand have changed with times and the inclination now is more towards high quality automated products.”

The roadshow will allow us to directly engage with the consumers, who can operate and view our array of offerings and identify the right products for their needs. This will help us establish a deeper connection with customers that will go a long way in cementing our brand presence, which epitomises both safety and quality. We hope to reach out to as many people as possible through this roadshow. We will also be training the electrician community through the MySchneider Electrician programme, an
innovative digital tool in the Industry that can help connect and communicate with a large base of electricians and retailers. This is a step to reach out to the electrician community, upskill and enable them to enhance their business with technological advancements,” added Shanbhogue.

The MySchneider Electrician programme has reached out to nearly 40,000 electricians till date. It is a customised two-way communication app to help the electrician community be at par with the latest trends and technology in their space. It enables them to have easy access to retailers in their location and beyond, along with placing online orders and collect by the time they reach there – saving their time.