As India opens its 73 rd Republic Day chapter, TATA Tea Premium celebrates the unique diversity of our nation with its latest Desh Ki Jhanki initiative. Drawing inspiration from its state specific packs, each Jhanki(tableau) is designed with elements reflective of the pride of the region, capturing customs, traditions, and culture specific to each state. Celebrating the Republic Day, the initiative pays ode to the amalgamation of diverse elements that makes India truly unique.
From the fabulous rich hearted Delhi, to Dumdar spirited Uttar Pradesh, to large hearted Punjab known for its service to humanity , to Kadaak Sapnonwala Haryana with a never ending zeal to win , to Swaadbhara Bihar known for its rich history , to the Ras Bhara character of West Bengal ,to the steely determined Odias , and to the Sarvaguni people in Maharashtra, TATA Tea Premium tries to capture the innate spirit of different regions through this initiative.
Commenting on the initiative Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products said “Tata Tea Premium’s expertise has always been catering to local taste preferences. And thus, we’ve always offered distinct blends meeting consumer’s taste preferences in various geographies across India. We have celebrated India’s rich diversity with our customized state- specific packaging and communication rooted in a local insight for key states. This has made Tata Tea Premium one of the leading brands across India, and the Desh ki Chai in the truest sense of the term.
On this Republic Day, TATA Tea Premium’s initiative of Desh Ki Jhanki is another such grand celebration of the diverse culture, rich traditions & vibrant motifs across the country that makes India so unique”.
more recommended stories
QNET India Brings the Elixir of Health Right into Your Home
BANGALORE:QNET, one of Asia’s leading e-commerce.
UST Named ‘Title Winner’ in 2022 Avtar DivERG Awards
KOCHI:UST, a leading digital transformation solutions.
Project Management Regional Conference 2022 Held in Kerala
THIRUVANANTHAPURAM:The 8th Project Management Regional Conference.
Bluei Successfully Organized a Dealer Meet at Fatehabad
NEW DELHI:Mobile accessories and lifestyle gadgets.
Cycle Safari to Mark Start of Kerala Innovation Week on Sunday
KOCHI:Rolling out new ideas and trends.
GlowRoad Introduces Zero-Commission for Sellers
BANGALORE:GlowRoad, one of India’s leading social.
Oman Air Transforms Staff Travel with IBS Software Partnership
THIRUVANANTHAPURAM:Oman Air has partnered with IBS.
KSUM to Hold Rural-AgriTech Hackathon in Kasaragod
THIRUVANANTHAPURAM:Seeking to promote innovative technical solutions.
Post-Covid Travel Industry must Cater to Ethical Tourism: KTM Seminar
KOCHI:Ethical tourism is set to define.
UN Goals Must not Upset Regional Development: KTM Seminar
KOCHI:Renewed emphasis on eco-tourism is welcome.