TVS Eurogrip, India’s leading 2 & 3-wheeler tyre brand, has launched a comprehensive brand campaign with a series of ad films, bringing out the humorous best of M S Dhoni.
Leveraging the brand’s second year of partnership with IPL team CSK, the brand films have MS Dhoni sharing gripping stories from the field with his CSK teammates Ruturaj Gaikwad, Shivam Dube, Deepak Chahar and others. The films laced with humour, match Dhoni’s cricketing skills to specific unique attributes of TVS Eurogrip tyres.
Sharing details about the campaign, P Madhavan, EVP, Sales and Marketing, TVS Srichakra Ltd said, “As the IPL extravaganza returns to all cities across India after a gap of three years, we are excited to rollout a fresh brand campaign to mark our second year of association with Chennai Super Kings as Principal Sponsor. The nuances of our product features have been brought out well in the new films. TVS Eurogrip is all about high performance and the best tyre technology that gives riders superior confidence on the roads. Similarly, CSK is one of the most consistent and performing teams in the IPL arena. We are sure our continued association would lead to winning strides for both partners.”
The latest campaign is in line with the company’s ambition of building a youthful, vibrant brand that resonates with millennial and Gen Z Indian riders and aims to strengthen TVS Eurogrip’s positioning as “The Bike Tyre Specialist”. The ads focus on the high-speed stability, superior wet grip and anti-skid properties of the tyres and will be aired starting 31st March 2023, in sync with the start of the tournament. There is a complete surround programme planned for the on-air campaign across social media, traditional media like print and outdoor as well as on-ground activations.
more recommended stories
Renault Kwid Emerges as the Most Popular Used Car
NEW DELHI:Renault, the leading European brand.
Toyota Kirloskar Motor Flags Off the First Zonal Drive
BANGALORE:Toyota Kirloskar Motor (TKM) flagged off.
Volkswagen India Inaugurates Eight New Touchpoints in Eight Days
KOCHI:Volkswagen Passenger Cars India today announced.
Ashok Leyland Registers Record Q4 & Full Year Revenue
CHENNAI:Ashok Leyland Limited, Indian flagship of.
Range Rover Offers new SV Bespoke Service for Greater Personalized Luxury and Refinement
KOCHI:Range Rover is setting a new.
Jawa Yezdi Nomads head to Zanskar for Ibex Trail 2023
KOCHI:After two successful editions, Jawa Yezdi.
Maruti Suzuki Ties-Up with Cholamandalam
KOCHI:Maruti Suzuki India Limited signed a.
Honda Delivers 500 Units of Shine 100 Across Uttar Pradesh on the First Day
LUCKNOW:Creating a new paradigm in mass.
FADA Advocates for a Much-Needed GST Rate Reduction on Two-Wheelers
NEW DELHI:The Federation of Automobile Dealers.
Piaggio Vehicles Launches The All-New Apé Xtra LDX, Mileage Ka Boss!
PUNE:Piaggio Vehicles Pvt Ltd (PVPL), a.