THIRUVANANTHAPURAM:
Kerala’s drug and addiction-free mission ‘Vimukthi’ has stepped up its campaign by tapping on Kudumbasree network down to the grass root level and displaying the ‘drug free Kerala’ message on 500 KSRTC buses.
Vimukthi, which has imparted a further momentum to the campaign by launching its social media drive on the New Year eve, also prominently displayed its “say no to drug” message at the food stalls of Kudumbasree at the ongoing Flower Show at Kanakakunnu here.
The campaign is being mounted by the State Excise Department, under which the Vimukthi mission has been launched. Apart from floating banners before the Kudumbasree stalls at the Flower Show, display cards carrying the drug-free message were placed on the tables set up to serve food and on T-shirts of the suppliers.
Kudumbasree units have been made active partners in all campaigns of Vimukthi down to the ward level across the state. These include door-to-door campaigns, tracking sources of drugs, collection of information on drug availability and drug addicts and helping them kick the habit.
Vimukthi seeks to mobilise public support for the anti-drug and anti-alcoholism drive by forging partnership with anti-drug clubs at schools and colleges, students police cadet corps, state library council, voluntary outfits, and student, youth and women organisations. The mission has also launched educative, awareness and rehabilitation programmes to root out the menace through.
Giving a big boost to the campaign, Chief Minister Pinarayi Vijayan changed the cover photo on his Face Book account to highlight the drug-free and de-addiction campaign on the New Year eve.
