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YES BANK Launches ‘Yes Private Prime’ Credit Card for India’s Affluent and Ultra HNIs 

In Business
December 11, 2020

YES BANK has launched, Yes Private Prime Credit Card, for India’s affluent and ultra HNIs. The product is thoughtfully curated to provide a differentiated offering with global privileges and experiences across Travel, Lifestyle, Hospitality, Dining, Entertainment and Wellness, among others.

Available on the Mastercard World Elite platform – focused on ultra HNI consumers, offering exclusive concierge service, features and benefits that uniquely appeal to affluent cardholders. This strictly by-invitation-only lifestyle Credit Card, provides unique Customer Value Proposition along with a host of experiences.

Speaking on the launch, Rajanish Prabhu, Head – Credit Cards and Merchant Acquisition, YES BANK, said, “The new Yes Private Prime credit card is in line with our strategy to deliver premium and exclusive services to our valued customers. At YES BANK, we believe in delighting customers by customizing the most rewarding experiences for them. With this card, we continue to strengthen our card proposition to the affluent segment, giving them global access to differentiated services and experiences. We are confident that the extensive rewards and benefits bundled with this card will appeal to this segment.”

Porush Singh, Division President, South Asia, Mastercard, said, “Mastercard is pleased to partner with YES BANK for the launch of the Mastercard World Elite- Yes Private Prime credit card. India has more than 700,000 millionaires, and the number is growing by 12-13% every year. These High-Net-Worth-Individuals (HNWIs) exhibit an increasing demand for services, experiences, and differentiated products. Mastercard is committed to bringing customized experiences to this elite, affluent segment.  Mastercard World Elite- Yes Private Prime is specially designed to offer priceless moments to the HNWIs and to meet their diverse preferences with meticulously customized offerings. This card offers a combination of niche banking solutions and carefully curated lifestyle privileges.”