MUMBAI:
Fevicol A+ – an innovative crafting glue from Pidilite -is celebrating the auspicious festival of Rakshabandhan with its nation-wide endeavor: A Bond Of love. As part of this initiative, Fevicol A+ has associated with the National Association for the Blind India (NAB),to create 1.5 lakh exquisite rakhis as a mark of support to the jawans of the Indian armed forces.
The visually challenged women of NAB have created unique designs of rakhi using Fevicol A+ and specialized designs created for them by the Pidilite team. For the first time, the rakhis made by NAB were stuck-on rather than stitched which made the process a lot easier for the women. Besides, the endeavor also encouraged school students to create handmade rakhis and cards for their brothers in the Armed Forces, as a token of gratitude and respect for them. One Lakh students across 600 schools participated in the rakhi making activity and created One Lakh Rakhis.
The rakhi making activity commenced in July 2019and lasted till Aug 2019. The initiative was organized across nearly 16 cities of the country. Around 2.5 lakh rakhis have been created which will be sent to the Army Jawans on the occasion of Raksha Bandhan.
Shantanu Bhanja, CEO, Consumer Products, Pidilite Industries Ltd, said,“As a part of our Fevicreate initiative to foster creativity for everyone, the ‘Bond Of Love’ endeavor was a way to express our love and respect to national heroes. It is wonderful to see the enthusiasm with which the women at NAB and school students created hand-crafted rakhis to thank the Jawans for protecting our nation.The skills demonstrated by the visually challenged women are remarkable, and they are an inspiration for everyone who wishes to take up art & craft and ignite their inner creativity. It gives us immense pleasure to offer a product like Fevicol A+to students so that they can utilize theirc reative art and craft skills to pay tribute to the Jawans.”
