KOCHI:
Voltbek Home Appliances Private Limited (Voltbek) – a JV between India’s No. 1 AC Brand, Voltas and Europe’s leading free standing consumer durables player, Arçelik, today released its South findings from The Sunday Paradox Survey.
Aiming to provide a deeper understanding about the preferences and behaviours of Indian mothers, the
survey highlights the disparity between expectations vs. reality of Sundays for mothers. Conducted online by Voltas Beko in association with Momspresso, The Sunday Paradox Survey assessed SEC A and B moms in the age group of 25 to 55 years. The survey targeted working mothers as well as homemakers across Bangalore, Chennai, Cochin and Hyderabad in the South.
According to the survey, 46% moms across South India say Sundays are more stressful than weekdays due to household chores and preparations for the coming week, resulting in less of “me time”. 44% moms said that they wake up between 5am to 8am on Sundays while 47% moms in South India end their Sunday between 11pm and 12am. Additionally, only 5% of mothers in South India go out only with their friends on Sundays.
This year, Voltas Beko launched 31 SKUs of Refrigerators, 5 SKUs of Front Load Washing Machines, 12 SKUs of Top Load Washing Machines and 9 SKUs of Semi-Automatic Washing Machines along with 3 SKUs of Dishwashers and 9 SKUs of Convection Microwaves. The brand has positioned itself as ‘Partners of Everyday Happiness’ with the consumer benefit of ‘Nutrition, Preservation for Refrigerators and Cleaning Efficiency for Washing Machines’. The brand aims to provide its consumers with state of the art innovative products leveraging Voltas’ brand & distribution strength coupled with Arçelik’s global expertise in product development.
