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  • Business
  • GCPL Plans a Robust Recovery and Launches New Products

    By NE Reporter on May 14, 2020

     

    MUMBAI:
    Godrej Consumer Products Limited (GCPL), a leading emerging markets FMCG company, today announced its financial results for the quarter ending March 31, 2020.

    FINANCIAL OVERVIEW
    4Q FY 2020 FINANCIAL PERFORMANCE SUMMARY:
     4Q FY 2020 consolidated constant currency sales declined by 11% year-on-year
    – India business sales declined 18% year-on-year led by 15% year-on-year decline in volume
    – International business sales declined 2% year-on-year, on a constant currency basis
     4Q FY 2020 consolidated constant currency EBITDA declined by 15% year-on-year; consolidated EBIDTA margins declined to 22.3%
     4Q FY 2020 consolidated net profit and EPS (without exceptional items and one-offs) INR 316 crore and INR 3.09 respectively

    Commenting on the financial performance of 4Q FY 2020, Nisaba Godrej, Executive Chairperson, GCPL, said: This quarter was an unprecedented period due to the spread of the COVID-19 pandemic across the globe, impacting all the geographies of our operations. At GCPL, we have been working on a safety first principle, ensuring that our employees and business partners are safe and taking all necessary precautions to control the spread of COVID-19.

    The Godrej group, which always stands in solidarity with people and government efforts, has earmarked an initial outlay of INR 50 crore for community support and relief initiatives in India. We have ensured complete adherence to the lockdown and in parallel, are working with government authorities to revive supply chain operations for essential items.

    During this quarter, we had witnessed steady demand in our categories till mid-March 2020. However, the spread of the virus and the eventual lockdown in many geographies of our operations resulted in virtually no sales in the later part of March 2020, significantly impacting our sales performance in the quarter. This resulted in a weak performance in our India business, although we have continued to gain market shares across categories.

    In our international businesses, Indonesia continued its strong growth momentum with mid-single digit profitable constant currency sales growth inspite of the COVID-19 crisis, driven by a consistent performance across categories and several go-to-market initiatives. In GAUM (Godrej Africa, USA, Middle East), we witnessed a weak sales performance amidst disruptions caused by COVID-19 in many of our countries of operations.

    Going forward, we are ramping up our supply chain operations and distribution, in line with the prescribed safety measures and easing of lockdowns in various countries. Since the situation is very dynamic, our teams are continuing to manage our business prudently, while assessing various scenarios for business recovery. We will continue to focus on driving our market share and launch relevant innovations to enhance our competitiveness. The situation calls for an extraordinary level of adaptability, resilience and agility – and our teams are well-geared to embrace this challenge.

    BUSINESS REVIEW – INDIA
    Performance Highlights
     4Q FY 2020 India sales declined by 18% to INR 1,089 crore; volumes declined by 15%
     4Q FY 2020 secondary sales (sales from distributors to retailers) declined by 11%
     4Q FY 2020 Adjusted EBITDA declined by 23% to INR 301 crore
     4Q FY 2020 net profit without exceptions and one off items declined by 25% to INR 222 crore

    Category Review
    Household Insecticides
    Household Insecticides declined by 16% due to loss of sales in the later part of March 2020, which marks the onset of high mosquito infestation in North India. We continue to sequentially gain market shares in the overall category, including incense sticks. Goodknight Gold Flash Liquid Vapouriser has been scaled up nationally, following an encouraging response in South India.

    Soaps
    Soaps declined by 23% due to loss of sales in the last fortnight of March 2020 owing to the impact of the COVID-19 outbreak. This is usually a high growth period with the onset of the summer season. We continue to gain market shares driven by effective micro-marketing initiatives. We have launched the Protekt Health Soap and plan to prioritise the health and hygiene categories to drive future growth.

    Hair Colours
    Hair Colours delivered a weak performance on the back of general slowdown in the Hair Colour category due its discretionary nature and consumers stretching their consumption. We have gained market share over last few months. Godrej Expert Rich Crème clocked its highest ever value market share. Godrej Expert Easy 5 minute shampoo Hair Colour is performing well in South India and has been scaled up nationally.

    BUSINESS REVIEW – INTERNATIONAL
    Indonesia
    Our Indonesia business continued with its growth momentum, delivering a 6% constant currency profitable sales growth. The adjusted EBITDA margin expanded by 210 bps, led by cost saving programmes (Project CERMAT). We have launched a health and hygiene range amidst increased
    need for sanitation.

    GAUM (Africa, USA and Middle East)
    Our GAUM cluster had a weak performance driven by underperformance across clusters due to the COVID-19 outbreak. Overall, we witnessed a constant currency sales decline of 13%. The South cluster has recorded a marginal decline in sales, while the West cluster has recorded a marginal improvement in sales. However, we witnessed a weak performance in the East cluster on account of continued liquidity challenges and the impact of demonitisation. Adjusted EBITDA margins decreased 670 bps year-on-year mainly driven by scale deleverage. We continue to drive the scale up of the wet hair care business.

     

    NE Reporter

    business recoverybusiness salesCovid-19 Pandemiccurrency salesEbitdaessential itemsfinancial resultsGCPLGodrej Consumer ProductsGodrej Expert Rich CremeGoodknightliquid vapouriserlockdownmarket sharemarket sharesnew productsprecautionsrelief initiativesRobust Recoverysecondary salessoaps

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