Airtel and Apple Enter Into a Strategic Partnership

NEW DELHI:
Bharti Airtel and Apple have entered into a strategic partnership to bring the highly acclaimed Apple TV+ streaming services and Apple Music to Airtel customers. All Home Wi-Fi customers on plans starting Rs. 999 will get access to the captivating content of Apple TV+ with the option to stream content on multiple devices while on the move. Additionally, postpaid customers on plans starting Rs. 999 will get access to Apple TV+ and can enjoy 6 months of free Apple Music that features a vast catalog of both Indian and global music.

This strategic partnership with Apple will allow Airtel customers to get exclusive access to premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment. Additionally, Apple Music’s unmatched library across multiple languages such as English, Hindi, and more, ensures an unparalleled audio experience.

Siddharth Sharma – Chief Marketing Officer and CEO – Connected Homes, Bharti Airtel said, “We are excited to announce a transformative partnership with Apple by bringing their highly acclaimed video and music content exclusively to our customers. This collaboration offers an extraordinary opportunity to millions of our Home Wi-Fi and Postpaid customers, giving them access to Apple’s premium content catalog. We are confident that this partnership will redefine the content consumption landscape, setting a new standard for entertainment experiences amongst customers. Together, we aim to deliver a premium entertainment ecosystem for our valued customers.”

Shalini Poddar, Director – Content and Services, Apple India, “We’re excited to partner with Airtel to bring our best-in-class music service; premium TV series and films to millions of users, redefining possibilities for audiences across India. The partnership aligns with our strategic goal of making award-winning content, stories and entertainment readily accessible, with something for everyone.”

With this partnership, customers can enjoy ad-free access to all Apple TV+ original series and movies, with global award-winning hit series like “Ted Lasso,” “Severance,” “The Morning Show,” “Slow Horses” “Silo,” “Shrinking” and “Disclaimer” as well as the latest movies such as “Wolfs” and “The Gorge.” In addition, customers get access to 6 months free of award-winning Apple Music, which offers one of the largest collections of both Indian and global music, expertly curated playlists, artist interviews, Apple Music Radio along with exciting features like Apple Music Sing and time-synced lyrics as well as lossless audio, and immersive Spatial Audio.

With the addition of Apple TV+ and Apple Music, along with existing partnerships with major streaming players like Amazon Prime, Netflix, ZEE5 and Jio Hotstar, Airtel WiFi customers now have an unrivalled wealth of entertainment options at their fingertips, cementing Airtel’s position as a frontrunner in providing a holistic and enriching digital lifestyle experience to its customers.