Amazon.in Partners with PARCOS

BENGALURU:
Amazon.in announced the launch of PARCOS, India’s largest perfume and cosmetics retailer, on its Luxury Beauty store. The name PARCOS is an abbreviation of the French words “Parfums & Cosmetique”, meaning perfumes and cosmetics.
This partnership will help customers get access to a wide range of exquisite fragrances and cosmetics from around the world. Catering to the needs of contemporary and trendsetting customers with a taste for internationally established perfume & cosmetic brands, through PARCOS, Amazon.in now offers authentic and genuine products such as Elizabeth Arden, Shiseido, Issey Miyake, Paco Rabanne, Montblanc, O.P.I, Elie Saab, Narciso Rodriguez, Carolina Herrera, Dolce & Gabbana Jimmy Choo, Juicy Couture, Dunhill, and Yves Rocher to name a few!
Following the launch of designer store and luxury beauty store, Amazon.in is changing the buying experience of luxury, bringing Premium, International brands to your doorstep with a single click. Commenting on the partnership, Meghna Apparao, Category Leader – Beauty, Amazon India said,
“PARCOS is a well-established leader in luxury beauty products and we are excited to now offer the benefit of their vast selection of international brands to our customers! With this partnership we continue to build a strong portfolio of premium brands in our efforts to make the best available to customers across the country.”
“We are delighted to associate with Amazon.in extending the PARCOS experience to customers across India. PARCOS on Amazon.in aims to cater to the Indian Consumer offering a differentiated shopping experience with its extensive assortment of international brands. Parcos works directly with these top international beauty brands to leverage this new online channel to work with long term strategic partnerships and helps to educate and enhance the Indian Consumers knowledge about beauty. We always endeavor to translate brand equity through a qualitative ambience, guaranteed authenticity & expertise,” said Toni Parisi, CMO – PARCOS India.
Amazon.in has witnessed phenomenal growth in the beauty category with customer demand coming in from all corners of the country. With close to 2 million products from over 20,000 brands, the Beauty store on Amazon.in is designed to cater to grooming needs of both men and women – with products ranging from shaving creams, moisturizers and perfumes to night creams, facial scrubs, hair care and products for sensitive skin. Customers can take advantage of detailed product information, options to shortlist products by brand, category and collection, read customer reviews to find the perfect product as per requirement and lots more.