BENGALURU:
Amazon India today shared findings of a study commissioned by the company to understand the expectations of small and medium businesses (SMBs) selling on the Amazon India marketplace from the upcoming festive season.
The study was conducted in English and regional languages by Nielsen amongst almost 2000 (1965) sellers registered on Amazon.in from 30th August 2021 – 09th September 2021. The study covered sellers from 21 cities across India – Delhi NCR, Mumbai, Kolkata, Chennai, Hyderabad, Bangalore, Pune, Ahmedabad, Lucknow, Ludhiana, Indore, Nagpur, Coimbatore, Kochi, Patna, Jaipur, Rajkot, Mysore, Guwahati, Vizag and Bhubaneswar. All sellers surveyed shared that e-commerce will help them reach a wider set of customers this festive season as compared to previous years.
Following are the top findings of the study:
28% of the surveyed sellers claimed that they will be launching new products this festive season; Nearly 50% of sellers indicated that they will sell on Amazon.in during the festive season for the first time
Over 40% of the surveyed sellers expect their business to grow by 50%, while one in four sellers expect to double their business growth through festive season sales this year
Out of the 1000+ sellers selling again during the festive season, 86% expect an increase in sales this year vis-à-vis last year with over 50% of them expecting at least a 25% growth in sales vs last year
Following are the top expectations of surveyed Amazon sellers from this festive season:
78% mentioned reaching out to new customers
71% mentioned an increase in sales
62% mentioned an increase in visibility of products
71% mentioned a recovery of business post the lockdown
Sellers to invest in hiring, training, infra & logistics and inventory for a successful festive season:
Nearly one-third (31%) of the surveyed sellers plan to make additional investments this festive season to achieve their business goals
35% sellers to invest in seasonal hiring to meet the increase in demand
45% sellers claimed that they will invest in training of personnel
36% sellers claimed that they will invest in boosting their inventory and warehousing
Sumit Sahay, Director, Selling Partner Services, Amazon India commented on the findings, “One of the most important metrics for festive season events is how we contribute to the success and growth of the lakhs of sellers on the marketplace. This festive season, we continue to strongly prioritize efforts to enable sellers to bounce back from the economic disruption caused by the COVID-19 pandemic and accelerate their business growth. The findings from the study indicate that our efforts are aligned with the needs and expectations of the SMB sellers. We believe that Amazon is rightly placed to serve customers this festive season, create new opportunities for businesses to reach a wider set of customers across India, and generate greater value for their products.”
