KOCHI:
Amway India, the country’s largest FMCG direct selling company has announced the expansion of its consumer durable segment by foraying into the air purification category.
To mark its entry in the segment, the company has identified passenger vehicles purifier as the first product within the category. Recognizing the ever-increasing need for an effective air purifier for passenger vehicles, Amway has launched India’s first and only Car Air Treatment System with the Allergy UK Seal of Approval ATMOSPHERE DRIVE™ 2 .With a Clean Air Delivery Rate (CADR) of 30m 3 /hr at its max speed, the Atmosphere Drive™ system purifies the air and reduces three hundred and 13 different gaseous contaminants.
Commenting on the Car Air Treatment System launch, Sundip Shah, Chief Marketing Officer, Amway India, “The ever-increasing pollution and worsening air quality has acquired threatening proportions in India. In fact, the air quality inside a car can be up to 15 times worse than the air outdoors 3 . With many people spending up to 1-3 hours/ day in the car during their daily commute, the launch of the ATMOSPHERE DRIVE™, will prove car air purifying systems to be an essential requirement for all commuters in India in the coming years.We are quite bullish about the growth of the ATMOSPHERE DRIVE™ and aim to capture 25% of the car air purifier market share in India.”
Speaking on the launch of the Car Air treatment System, Ajay Khanna, Category Head, Nutrition &Wellness, Amway India, said. “The Atmosphere Drive™ Car Air Treatment System is a world-class, self-installed in-vehicle air treatment system that leverages the proven Atmosphere™ brand filtration technology to provide users with , safer air inside their vehicles. Using its unique three-in- one filter, the unit maintains a high level of industry performance by effectively removing 99% of airborne particles.”.
Globally Atmosphere Drive is the world’s number one selling car air treatment product. 4 Atmosphere Drive has been globally recognised as the bestselling model (2017-18) by revenue. 5 The three-in-one filtration technology operates at three levels with over 300 contaminants removal performance. The Atmosphere Drive™ System operates at three stages for effective air filtration to purify the air inside the car.:
Stage 1: Uses a pre-filter to remove large particles such as hair and dust.
Stage 2: Uses a particular filter to removes small airborneparticles such as dust, PM2 and smoke.
Stage 3: Uses a carbon filter which will reduce odour and gaseous contaminants.
Moreover, The Atmosphere Drive™ System not only reduces airborne tobacco smoke, and exhaust, but also chemical pollutants such as formaldehyde, toluene and other volatile organic compounds (VOCs.
The Atmosphere Drive™ System boasts of effective performance while operating quietly and efficiently. Its sensory technology allows for auto mode operation while driving and reacts and provides real time air quality reading. It also has a smart clip technology for effective filter life monitoring which indicates when to change the filter.
ATMOSPHERE DRIVE™ is the first generation of car air treatment system from Amway, which is also the manufacturer of the ATMOSPHERE™ Air Treatment System, the world’s number one selling brand of premium home air treatment systems available in other parts of the globe. 6 The British Allergy Foundation is a medical charity that works with manufacturers worldwide to test and promote the benefits of products and appliances which may be of benefit to people affected by allergies. Products that receive the Seal of Approval, such as the Atmosphere™ Air Treatment System, have been through scientific testing carried out by an independent laboratory to protocols that have been created by leading allergy specialists. The Atmosphere Drive™ Car Air Treatment System is sold exclusively by Amway Direct Sellers throughout the region.
Amway’s manufacturing facility in India is located at Nilakottai in the Dindigul district of Tamil Nadu. This is Amway’s third manufacturing plant located outside of USA. The other plants are located inChina and Vietnam. Amway India’s Plant in Dindigul district has achieved LEED ‘Gold’ certification by US Green Building Council (USGBC) which showcases our leadership in sustainability in the industry.
