Bajaj Life and Mirae Asset Sharekhan Announce Strategic Partnership

PUNE:

Bajaj Life Insurance, one of India’s leading private life insurers, has entered into a strategic partnership with Mirae Asset Sharekhan, a premier full-service wealth management platform. The partnership was formally announced at an event held on 30th January 2026 and is aimed at extending holistic life insurance solutions to Mirae.

Asset Sharekhan’s digitally active and investment-savvy customer base.

As investors increasingly focus on long-term wealth creation, the need to protect financial progress against unforeseen risks has become equally important. This collaboration brings together Bajaj Life’s comprehensive life insurance capabilities with Mirae Asset Sharekhan’s strong distribution network and advanced digital platforms, enabling customers to integrate financial protection and long-term income solutions seamlessly into their investment journeys.

Through this partnership, Mirae Asset Sharekhan customers will gain access to a curated suite of Bajaj Life Insurance solutions, including term protection plans, unit-linked insurance plans (ULIPs), and retirement-focused offerings. These solutions are designed to complement investment portfolios by adding stability, resilience, and long-term financial security. Leveraging Mirae Asset Sharekhan’s strong presence across urban centres as well as Tier II and Tier III markets, the alliance aims to broaden access to quality life insurance for a wider segment of Indian investors.

Commenting on the partnership, Dheeraj Sehgal, Chief Distribution Officer – Institutional Business, Bajaj Life Insurance, said,

“This partnership with Mirae Asset Sharekhan marks a strategic step forward as we expand our access to a digitally mature and investment-oriented customer segment. As we continue to support the evolving life and financial goals of India’s investors, this collaboration enables us to engage with informed customers seeking diversified, long-term solutions. While adequate protection remains fundamental, our comprehensive protection offerings and unit- linked plans are well aligned with the investment-led mindset of Mirae Asset Sharekhan’s customers—allowing them to integrate insurance seamlessly into their portfolios, across both protection and wealth creation objectives.”

Sharing his perspective, Gautam Kalia, Chief Investment Solutions Officer at Mirae Asset Sharekhan, said, “Life insurance is an integral part of any financial plan. Through this partnership, we endeavour to make life insurance and the achievement of life goals more accessible across India. Mirae Asset Sharekhan’s unwavering ‘Client First’ commitment aligns with Bajaj Life’s core emphasis on innovation and customer-centricity. Wealth protection goes hand in hand with wealth building, and this partnership enables us to deliver comprehensive financial solutions to our clients. Powered by our branch and business partner network across 900+ cities, we are well positioned to advance life insurance adoption nationwide, in alignment with IRDAI’s vision of ‘Insurance for All by 2047’.”

With a client base of over 32 lakh customers, a network of 120+ branches, and 4,400+ business partners, Mirae Asset Sharekhan continues to expand its ecosystem beyond investments—supporting customers in protecting their wealth, lifestyle, and aspirations. Together, Bajaj Life Insurance and Mirae Asset Sharekhan move closer to enabling complete financial security by combining growth, protection, and confidence for the future.