Bhoomi Naturals Launches ‘Joyita’ Super Grains Brand, Enters Value-Added Food Market

Kochi: Bhoomi Naturals, a leading name in the value-added spice products sector, has announced its expansion into the health-focused food industry with the launch of ‘Joyita’, a new brand featuring value-added super grain products. The official launch event in Kochi was led by Bhoomi Naturals Managing Director K. Jayachandran and Communication Mantra Managing Director A.T. Rajeev. Also present were Bhoomi Naturals Business Head Nisha Arun and Finance Head K.N. Rajesh.

Joyita’s initial product lineup includes ready-to-cook options such as millet dosa, millet upma, millet puttu, and muesli, aimed at integrating traditional grains into modern-day diets. The brand highlights the nutritional importance of super grains like foxtail millet, bajra, chana, proso millet, ragi, thinai, and browntop millet—products designed to meet the needs of health-conscious urban consumers without compromising on convenience or taste.

“Joyita is not just about breakfast; it’s a step towards building a nature-friendly and health-conscious food culture,” said K. Jayachandran. With support from Communication Mantra as the marketing partner, Joyita is positioned to target both children and the elderly through nutritious, protein- and fiber-rich options that retain Kerala’s authentic flavours. Bhoomi Naturals’ strong R&D ensures that these products meet high nutritional standards while supporting environmental sustainability through millet-based farming.

Joyita products will be made available across supermarkets, hypermarkets, and e-commerce platforms in India and selected international markets. According to Finance Head K.N. Rajesh, the brand aims to build a long-term presence in both domestic and global health food sectors.