MUMBAI:
Clean & Clear, one of the world’s leading skincare brands has unveiled a new campaign to promote its Morning Energy face wash range, The new range from the brand comes with cooling menthol, bursting beads and refreshing fragrances, aimed to give you that burst of freshness and energy in the morning, It is available in three lively variants – Berry Blast, Aqua Splash and Lemon Fresh.
Manoj Gadgil, Vice President – Marketing, Johnson & Johnson, Consumer India, said, “The campaign aims to promote and create awareness of C&C Morning Energy as the perfect solution for waking up fresh and full of energy every morning. It takes a cue from the common teenage issue of not being able to wake up fresh in the morning and being lazy and low on energy. We believe this campaign shall resonate well with the teenage mindset and will help us reinforce and strengthen our position as a quintessential teen brand.
The campaign shows how being sleepy and lazy in the morning can lead to a lot of silly mistakes and funny situations. The campaign brings out some of these silly mistakes we all end up doing in our half woken state in the mornings and then provides for the right resolution by highlighting the sensorial experience that Clean & Clear Morning Energy’s new range of facewash presents.
The campaign positioning of this brand new facewash range centers around being the perfect solution for waking up fresh and full of energy, and making mornings lively and productive. As India’s leading youth skincare brand, Clean & Clear understands the struggles and demands that teenagers experience on a daily basis. Clean & Clear Morning Energy range of face washes is specially formulated with menthol, soft bursting beads and a refreshing fragrance, which creates a cool tingling sensation on the skin that leaves one refreshed and energized, while leaving the skin completely clean and clear. The Morning Energy campaign has gone live on 15th July, 2019.
