Global Ayurveda and Wellness Conclave Concludes on a High Note

KOZHIKODE:
Ohowcasing Kerala as the domain leader in wellness tourism, the first International Ayurveda and Wellness Conclave concluded here today on a high note with more than 3,200 Business-to-Business (B2B) meetings being held on the sidelines of the two-day event.

The day-long structured B2B interaction held at Dimora Hotel on Thondayad Bypass Road here saw extensive networking among 150 international and domestic buyers and prominent Ayurveda service providers from Kerala. It also included participation from 30 Indian Agents/Operators, 30 Yoga Operators, 30 International, and 20 Indian Bloggers and Media representatives.

More than 125 delegates from 34 countries attended the Conclave, which showcased Kerala as a leader in the wellness tourism domain. Russia tops the list of countries with 22 delegates, followed by Germany (14) at the February 2-3 event.

Kerala Tourism Director Sikha Surendran inaugurated the B2B meet and exhibition, at which more than 50 sellers set up stalls. 

Organised by Ayurveda Promotion Society (APS) in association with the Department of Tourism and allied tourism/health organisations, the conclave brought together Ayurveda scholars, global wellness experts, policymakers, academics, industry leaders, travel trade professionals and international stakeholders.

In addition to serving as a forum for finalising business collaborations, the meet featured insightful presentations by Ayurveda and wellness experts and industry stakeholders, providing impetus to the state’s efforts to emerge as a leader in Ayurveda and wellness tourism through a responsible, sustainable development model.

The conclave served as a strategic platform for knowledge exchange, policy development, B2B networking, and global collaborations, thereby accelerating Kerala’s emergence as the world’s most trusted destination for Ayurveda and holistic wellness tourism.

It also focused on strengthening Kerala’s standing in medical value travel, wellness retreats, Ayurveda healthcare, and yoga tourism.

A tour for international Ayurveda and Yoga ambassadors is scheduled to begin tomorrow for international delegates across Kerala, including property visits.

The tour will start from Kozhikode on February 4 and conclude in the state capital on February 12.

During the tour, the delegates will visit Ayurveda resorts and wellness retreats, Yoga destinations, Ayurveda hospitals and Ayurveda manufacturing facilities across the state.

The programme also includes curated cultural and heritage experiences such as Kerala Kalamandalam, Kochi Muziris Biennale, Kochi Port Cruise, and other key attractions, offering a comprehensive exposure to Kerala’s Ayurveda, wellness, and cultural ecosystem.