MUMBAI:
Festivals are occasions for celebration, and Godrej Appliances, one of the leading players in the home appliances segment in India, promises to make Diwali celebrations this year, last for next 5 years with its five year comprehensive warranty offer available across multiple categories.
Godrej has always been known for its superior quality and to reinforce this perception, the brand is offering 5 years comprehensive warranty worth up to Rs 10000/- on select models of Eon Vesta , Eon , Eon Valor and Edge Duo Refrigerators, worth up to Rs 9700/- on Eon Allure and Eon Front Load Washing Machines, worth up to Rs 8000 on all copper condenser split Air Conditioners, worth up to Rs 6284/- on Microwave ovens, as well as 5 year warranty on compressor across the range of chest freezers. In contrast to the regular one or two year comprehensive warranty, the offer has been specially crafted to draw in consumers and deliver lasting delight.
That’s not all. The brand has also curated a basket of easy finance offers that fits the consumer needs perfectly, creating yet another opportunity for delight by enabling consumers to upgrade and fulfil their aspirations easily. The brand is offering Easy Finance options with no processing fees, no interest, no down payment on select key models of Godrej Frost Free and Edge Duo Refrigerators, Fully Automatic Front and Top Load Washing Machines, on 5 & 3 star Inverter Split Air Conditioners, Microwave Ovens, and attractive finance offers on chest freezers as well.
Further adding a zing to this year’s celebrations, the brand has curated various attractive cashback on all leading credit cards and exchange offers up to Rs 10000 off on purchase of select appliances models as well. To top it all is the promise of Godrej Smartcare- the after-sales service arm of Godrej Appliances which has been rated as the best in after sales service across the industry in independent research.
While the brand will focus on these offers to drive conversions at the shop floor, it is also showcasing its wide range of Frost Free Refrigerators with a new TV and digital campaign to draw people in.
Commenting on the slew of offers for the festive season, Kamal Nandi, Business Head and EVP – Godrej Appliances said, “With Indians aspiring for more, our basket of offers are especially aimed at enabling consumers to straddle up and fulfil their aspirations, not just needs. Our products are designed for a long delightful experience and hence we are confident of offering a huge promise of five years comprehensive warranty against the regular 1 to 2 year
comprehensive warranty practice. Couple this with our number one rated after sales service and we are confident of delivering lasting consumer delight this Diwali.”
Sanjeev Jain, National Sales Head, Godrej Appliances, added, "We are happy to continue the Godrej tradition of bringing joy into the lives of millions of Indians through our value-laden products and further dazzle up the festivities through our attractive offers. We are rolling out 5-year comprehensive warranty on select models across categories, a basket of easy finance schemes, cashbacks and exchange offers for consumers buying Godrej Appliances. With our wide range of technologically advanced products backed with attractive offers, we are confident of having a good festive season 2019 and are targeting a growth of 30% over last year’s festive period.”
