Greenply Announces Branding Association within Pushpa 2

MUMBAI:
Greenply Industries, India’s leading brand in the plywood and interior infrastructure sector, announces its association with the biggest release of the year, Pushpa 2: The Rule, set to release worldwide on December 5, 2024.

As the sequel to the iconic film Pushpa: The Rise, the Allu Arjun-starrer has already created massive buzz. Leveraging the film’s widespread appeal, Greenply, renowned for its cutting-edge solutions and forward-thinking marketing, sees this collaboration as a unique opportunity to connect with its audiences through their shared love for larger-than-life narratives that entertain millions of Indian viewers.

Speaking about the partnership, Sanidhya Mittal, Joint Managing Director, Greenply Industries, said, “At Greenply, we believe in pushing the boundaries of creativity and innovation to connect with our consumers. Collaborating with a major phenomenon in Indian cinema like Pushpa 2: The Rule, enables us to showcase our brand through an exciting and impactful medium, merging brand association with high quality entertainment.”

Sharing his thoughts on the strategy Cherry, CEO, Mythri Movie Makers added, “Partnering with Greenply as our Interior Excellence Partner has been a remarkable journey. Their innovative approach and meticulous attention to detail have significantly enriched the film’s environment. This collaboration stands as a testament to what can be achieved when passion and creativity unite, resulting in a cinematic experience that resonates deeply with audiences.”

This strategic association is part of Greenply’s larger vision to create immersive brand experiences. Adding to the excitement, Greenply has launched a series of engaging campaigns around the association, including exclusive social media contests and engaging digital content pieces to increase engagement among new audiences and strengthen its position as a leader in the interior solutions space.

This initiative is a testament to the brand’s commitment to creativity, innovation and audience engagement. With Pushpa 2: The Rule poised to dominate conversations across entertainment Greenply Industries, is ready to cement its place in popular culture one story—and one space—at a time.