Hell Energy Drink Strengthen Consumer Engagement in Kerala

KOCHI:

HELL ENERGY DRINK, one of the world’s fastest-growing energy drink brands, is strengthening its presence in Southern India with a sharp regional focus on Kerala’s biggest passions – cricket and cinema.

The brand has partnered with Aries Kollam Sailors and Alleppey Ripples in the Kerala Cricket League (KCL) as the Official Energy Drink Partner, bringing fans closer to the game during one of the most celebrated sporting events in the state.

Expanding beyond cricket, HELL ENERGY DRINK has also embraced Kerala’s love for cinema by co-presenting the World Television Premiere of JSK: Janaki V/s State of Kerala along with Zee Mahotsavam on Zee Keralam. These flagship events provided the brand with a strong platform to engage with families across the state, celebrating entertainment and community spirit.

Unnikannan Gangadharan, Director, HELL-ENERGY PRIVATE LIMITED, said: “At HELL ENERGY DRINK, we believe in celebrating the passions that bring people together. Through our partnerships in cricket and cinema, we are committed to energizing moments of excitement, pride, and celebration for our consumers in Kerala.”

By integrating with Kerala’s cultural and entertainment landscape, HELL ENERGY DRINK continues to build deeper consumer connections while reaffirming its commitment to becoming an integral part of the state’s vibrant community life.