PUNE:
Honda Motorcycle & Scooter India Pvt. Ltd. inaugurated its milestone 200th ‘Best Deal’ at Gagan Wings Honda in Pune, Maharashtra.
Honda 2Wheelers India pioneered the concept of certified pre-owned outlets – ‘Best Deal’. This is industry’s first organized retail set-up exclusively for pre-owned two-wheelers.
Seeing the future market potential, Honda doubled the Best Deal outlet count to 200 in less than 2 years (2016-2018). Honda strategically supported this network expansion by taking the Best Deal concept to new geographies, with focus on tier-2 cities. In just 2 years, Honda’s pre-owned business has doubled from 75 cities to 153 cities, covering 22 states across India.
This expansion has resulted in a sharp sales upturn. Led by demand, Best Deal cumulative sales have doubled from 45000 to 1 Lac customers in this period.
Speaking on the inauguration of 200 th Best Deal, Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd., said, “As the pioneer in organized pre-owned two-wheelerbusiness, we understand Indian customer’s evolving needs. When it comes to the fragmented & unstructured pre-owned two-wheeler market, Honda has changed the rules of the game.Best Deals offer additional value of high quality, reliable pre- owned two-wheelers, with 6 months warranty and an affordable price backed by trust of Honda.”
About Honda’s Best Deal business
Best Deal provides a valuable opportunity to customers to own a Honda 2Wheeler at an affordable price. Customers can exchange their old two-wheeler for a new or certified pre-owned Honda 2- wheeler. It also offers additional value to customers like 2 free services, 6-monthswarranty and after- sales support.
Convenience to customers is provided in terms of owner's documents verification and assuring quick ownership transfer to new customer. The pre-owned Honda 2Wheelers are also refurbished under strict quality guidelines with Honda genuine parts, adding trust and transparency for the customer.
