MUMBAI:
JOHNSON’S® has always been committed to reinforce the bond between parents and children. On the occasion of Father’s Day, the brand has launched a digital film thanking fathers for being strong yet gentle during these testing times of lockdown.
The film recognizes how the father’s role has evolved from being caretakers to caregivers over the years with the modern father now being a nurturer with a stronger emotional bond with his child. The video showcases the essence of being gentle by dads by thanking them this father’s day amidst the pandemic. Using Father’s Day as an opportunity, the essence behind this video is to bring out the gentle bond between a father and child. Also, assuring dads that being gentle and showing emotions is normal and it only makes them strong.
