“K” Becomes Brand Image for all Entities of Kerala Industries Dept

THIRUVANANTHAPURAM:
All establishments under the Department of Industries & Commerce and Public Sector Undertakings (PSUs) in Kerala will carry the common branding element “K” in the light green shade of the coconut leaf, giving greater visibility to the state’s sustainable and competitive entrepreneurial landscape.

Minister for Industries, Law and Coir P Rajeeve unveiled the new brand image, which encapsulates the resurgent entrepreneurial spirit of Kerala, at a function at the Kerala State Industrial Development Corporation’s (KSIDC) office here.

Principal Secretary, Industries & Commerce, APM Mohammed Hanish; KSIDC MD Mir Mohammed Ali; Director (Industries and Commerce), Vishnuraj P and Santhosh Koshy Thomas, MD, Kerala Industrial Infrastructure Development Corporation (KINFRA) were among those present.

Speaking on the occasion, Rajeeve said “the rebranding initiative resulted from the idea of giving greater visibility to the on-ground transformation of our industrial landscape, while highlighting the state’s unique identity”, he added.

The nature of business in Kerala has undergone a profound transformation with the state now emerging as a highly preferred destination for sustainable and knowledge-based enterprises that leverage human resources familiar with advanced technology, he said.

As part of the initiative, all institutions under the Industries Department including Directorate of Industries and Commerce and its district, taluk and block level offices, KSIDC, KINFRA, Kerala Bureau of Industrial Promotion (K-bip), all Public Sector enterprises as well as the Directorate of Coir and cashew units will receive a visible facelift, the Minister said.

“The state has been pro-actively pushing its policies based on the motto ‘Nature, People, and Industry’ and a slew of new policies were implemented under this vision,” said APM Mohammed Hanish. The rebranding aims to give a common brand image to represent the new integrated efforts of the industrial department, he added.

Explaining key features of the brand image, Shri Mir Mohammed Ali noted said the letter “K”, the central element in the mnemonic, stands for ‘Kerala and the Community. The entire branding is in shades of Kerala’s signature green, reflecting the state’s natural beauty and growth while the two sleek, curved arrows symbolise speed and growth.

The whole mnemonic conveys the sense of trustworthiness that the establishments meet high standards, he added.