Kerala Medical Value Travel Society Launches Web Portal

THIRUVANANTHAPURAM:

Showcasing the state’s world class and affordable medical services, Kerala Medical Value Travel Society (KMVTS) today launched a web portal, aligning with the State Government’s initiatives to tap into Kerala’s huge potential in medical tourism.

Principal Secretary, Industries, APM Mohamed Hanish, launched the website at an event here in the presence of Kerala State Industrial Development Corporation (KSIDC) Managing Director Vishnuraj P.

The web portal (https://kmvts.kerala.gov.in/) is developed under the vision of KSIDC to ramp up medical value tourism. It features all information including that of major hospitals, doctors and services available, travel guide and medical visa procedures.

KSIDC Executive Director Harikrishnan R; Santhosh Koshy, Managing Director, KINFRA; Vinod Y. R, Group Head, KIMS; Dr. Adithya, Executive Director, SP Medifort (Secretary, KMVTS); Reshma S. A. Head of Marketing, Amrita; Jayachandran MV, Assistant General Manager, Aster Hospital and other stakeholders attended the function.

“Already a sought-after medical tourism destination, Kerala has set an immediate target of capturing at least 10% of India’s USD 8 billion medical value tourism market,” said Haneesh.

“Kerala‘s potential in the segment is appreciated by global community owing, for all good reasons including availability of highly skilled health care professionals, world class medical facilities and competitive treatment costs. Now, we are aiming to further strengthen our position in this area, especially with the support of KMVTS and KSIDC,” he said.

Announced at the fifth Kerala Health Summit in 2015, KMVTS is modelled on the successful Kerala Travel Mart, aiming to promote Kerala’s healthcare offerings globally, he noted. The main objective of KMVTS is to transform Kerala into a Global Tourism hub by 2030 through global campaigns, medical seminars, showcasing the state’s potential in medical tourism etc.

“We are also planning to organise global promotion campaigns and participate in international health summits to showcase the state’s strengths in medical value tourism, with the cooperation of major hospitals”, said Hanish.

He also added that KMVTS should try to emulate the success of Invest Kerala Global Summit, organised by KSIDC earlier this year, which saw 25 percent of project proposals already reaching construction stage within months.

With the launch of the web portal, the state’s robust medical travel ecosystem received a further boost asit carries information about all major hospitals and services on an easy-to-access digital platform, said Vishnuraj P.

“The activities of the KMVTS got further scaled up by the active intervention of KSIDC, as the investment promotion arm of the State Government,” said Dr Aditya, Secretary, KMVTS.

“With the launch of this website, KMVTS reaches out to a larger audience as it serves as a unified platform providing all information to the potential clients regarding the state’s healthcare ecosystem,” he added.