Lulu Hypermarkets in Middle East to Showcase Milma’s Day To Day Dairy Whitener

THIRUVANANTHAPURAM:
Lulu Hypermarkets in the Middle East will sell Milma’s Day To Day dairy whitener, to be launched on Tuesday.

Lulu Group International will hand over the Purchase Order in this regard on December 24, during the inauguration of Milma’s Milk Powder Plant at Moorkanad in Malappuram district by Chief Minister Shri Pinarayi Vijayan.

Milma Chairman K S Mani will receive the Purchase Order from Lulu Group India CEO and Director M A Nishad. The product will be marketed in the Middle East by Lulu Group’s export division Fair Exports.

Minister for Animal Husbandry and Dairy Development J Chinchurani will preside over the plant inauguration function, where Finance Minister K N Balagopal will launch the marketing of Day To Day Dairy Whitener. Milma Managing Director Asif K. Yusuf will also be present.

Asif K. Yusuf said milk powder has huge demand in the Gulf countries and Milma hopes such a favourable market will help boost the sale of Day To Day dairy whitener.

Kerala Cooperative Milk Marketing Federation, known by the brand Milma, had last year entered into an agreement with the Lulu Group International for the sale of its products in the Lulu Hypermarkets in the Middle East countries.

The agreement aims at tapping the demand for high quality dairy products, especially for dairy whitener, in the Middle East markets.

Various products of Milma including ghee, Premium Dark Chocolate, Golden Milk Chocolate, Golden Milkmix Powder, Instant Paneer Butter Masala, Palada Payasam Mix are already available in Lulu Hypermarkets.

The commissioning of the Dairy Whitener Plant at Moorkanad will ramp up the product diversification initiative of the cooperative dairy major by adding a key item to its bouquet of household staples.