PUNE:
Mahindra & Mahindra Ltd., part of Mahindra Group, today introduced its BSIV compliant construction equipment with the launch of the new BSIV compliant Motor Grader – Mahindra RoadMaster G9075 & G9595 & Backhoe Loader – Mahindra EarthMaster SX, VX under the aegis of its Construction Equipment business.
Speaking on the occasion, Jalaj Gupta, Business Head, Mahindra Truck & Bus and Construction Equipment., said, “Keeping with our brand purpose for the Construction Equipment business, to guarantee prosperity for our customers, we are now introducing our BSIV range of Mahindra EarthMaster Backhoe Loaders. We are a challenger brand and our aim is to provide our customers with best-in-class solutions which provide high reliability and low owning and operating costs, thereby improving their productivity and profitability.”
Gupta further added, “With advent of new emission norms for Construction Equipment industry, today we are pleased to launch our BSIV compliant range of the Mahindra RoadMaster Motor Graders as well. These tough and reliable products have been designed and developed in India after an in-depth understanding of the needs of the consumers, which is the hallmark of Mahindra’s product development process.”
The entire MCE BSIV range will have a robust iMAXX telematics solution providing customers with diagnostic, prognostic, and predictive fleet management along with many other category leading features. True to the company’s belief of providing disruptive services, we are reaffirming our assurance of superior performance, higher uptime and lower operating and owning costs, thereby higher profits.
Launches the new EarthMaster SX/VX Backhoe loader & RoadMaster G9075/G9595 Motor Grader
o In the BSIV Range, Mahindra has further enhanced the overall Machine Performance, with mileage superiority intact, thereby assuring higher savings and profits.
o MCE products feature the proven and reliable NEF Series CRDi Engine, tested for over 2 lakh kms.
o In the BSIV Range, Mahindra has also enhanced cabin features for added operator comfort and a new telematic remote care technology, iMAXX, which provides prognostic, diagnostic and predictive fleet management that enables customer to control their operations better.
In Backhoe loader category, Mahindra has also launched a new 50HP variant by the name SX Smart 50 which promises one of the highest earning potential and tremendous value-for-money.
Mahindra Construction Equipment is known for its Lowest Cost of Maintenance in the Industry and its BSIV Range adheres to this original commitment.
To Improve after sales support company has developed specially designed 50+ Spares and Service Vans which provides doorstep after-sales service to its customers and is supported by an ever growing and wide service and spares network comprising over 60+ 3S dealerships, 300+ Trained Technicians, a wide spares network of retail outlets.
Mahindra Construction Equipment (MCE) is a truly Indian Construction Equipment OEM that designs and manufactures machines customized to the needs of Indian customers since 2011.
MCE is committed to providing a disruptive customer value proposition of assured higher profits and have a winning range of Backhoe Loaders, EarthMaster and Motor Graders, RoadMaster (17% market share). Currently over 7000 EarthMaster and over 700 RoadMaster are delighting customers with their 24×7 superior performance and are committed to building the nation frugally, driving higher prosperity in the ecosystem.
