MICA Launches ‘The Social Media Influencer Programme’

MUMBAI:
The creator economy is no longer a niche trend; it’s a $250+ billion global industry that continues to grow rapidly. But as more people step into the world of content creation, competition is fierce, trends are short-lived, and algorithms are unpredictable. In this dynamic space, creativity alone isn’t enough. To truly succeed, aspiring influencers need structure, strategy, and the ability to turn engagement into a sustainable business.

In response to this fast-evolving space, MICA, India’s premier institute for Strategic Marketing and Communications, has launched “The Social Media Influencer Programme” a 25-week – India’s first structured course designed to turn creators into professionals who understand the business, strategy, and impact behind influence.

MICA, India’s premier institute for Strategic Marketing and Communications, brings its deep expertise in branding and consumer behaviour to the creator space. The programme blends academic insight with real-world practice to help content creators, entrepreneurs, marketers, and professionals build a personal brand that lasts. “This programme is built on the belief that influence isn’t luck; it’s strategy,” says Dr. Falguni Vasavada, Programme Director, MICA. “We’re empowering creators to move beyond content creation and build their own creative enterprises.”

Unlike informal online tutorials, this programme is led by faculty who live the influencer journey.
Dr. Falguni Vasavada, a MICA professor, speaker, and social media influencer, brings the perfect blend of academic depth and creator authenticity. A body positivity advocate and digital storyteller, she’s known for empowering women and sparking meaningful conversations online.

Joining her is Prof. Siddharth Deshmukh, better known as The Travelling Professor, a digital strategist, creator mentor, and author whose content spans podcasts, LinkedIn, and YouTube. He teaches how to craft smart, purpose-driven content that connects with audiences and builds lasting influence.
Together, they bring insider insights from the classroom and the creator world, making learning both strategic and relatable.

Adding unmatched industry perspective, Viraj Sheth, Co-founder & CEO of Monk Entertainment, joins the programme as the industry expert. Through Monk Entertainment, Viraj has facilitated collaborations with leading brands and personalities including Flipkart, Mumbai Indians, NBA India, Priyanka Chopra, Arnold Schwarzenegger, and more.

He will conduct two exclusive live masterclasses, sharing frameworks, insights, and growth strategies directly from his experience building Monk Entertainment into a ₹97.8 crore powerhouse.

Masterclasses by Viraj Sheth include:

• Media Training for Digital Thought Leaders: Build authenticity, manage public perception, and represent your brand confidently.
• Multi-Platform Content Distribution & Growth Strategy: Learn how to expand your reach, optimise engagement, and design a sustainable multi-platform content engine.

Exclusive Internship Opportunity with Monk Entertainment
To bridge learning with real-world experience, five participants from the programme will receive a paid internship opportunity at Monk Entertainment (Monk-E) in Mumbai, one of India’s leading creator management and digital media agencies.
This internship offers a rare chance to step inside one of India’s most successful creator management companies and experience how top creators and brands collaborate behind the scenes.
Through this programme, participants will be able to:

• Craft unique influencer identity and brand voice
• Understand platform algorithms and content strategy
• Master GenAI tools for scalable content creation
• Learn how to collaborate with brands and monetise effectively
• Build a long-term growth and revenue roadmap
• Gain exposure through live masterclasses and a potential internship

Why This Programme Is Worth It
Some might ask, why invest in a course when you don’t need a degree to be an influencer?
Because structure accelerates success.
While anyone can create content, few understand how to sustain influence, build consistent income, and scale their digital brand strategically. This programme gives learners access to structured learning, expert mentorship, and real-world exposure that shortens the trial-and-error journey most creators face.
And for a field that’s already generating billions globally, a one-time investment of INR 1,00,500 + GST is a small step towards building a long-term, monetisable brand.
Programme Snapshot

• Duration: 25 Weeks
• Mode: 100% Online
• Fee: INR 1,00,500 + GST
• Start Date: 28 December 2025
• Faculty: Dr. Falguni Vasavada and Prof. Siddharth Deshmukh
• Industry Expert: Viraj Sheth, Co-founder & CEO, Monk Entertainment
• Internship: 5 Paid Opportunities with Monk Entertainment
  For more information, visit the programme page here.

Influence today is more than followers and likes. It’s about creating impact, building trust, and turning creativity into a career. With MICA’s Social Media Influencer Programme, you’ll gain the clarity, credibility, and confidence to build something that lasts.
Because while trends fade, influence built on strategy endures.