Sami Direct Adds Pace to Kerala Expansion; Opens New Centre in Thrissur

THRISSUR:
Sami Direct, one of India’s leading direct selling companies in the nutraceutical and cosmeceutical segment, has opened its new centre in Thrissur, Kerala. Well-known as the subsidiary of the award-winning ingredients’ innovator and multinational Health Science Company, Sami Labs Ltd., Sami Direct is now gaining a firmer foothold in Kerala and the whole of Southern India with this new development. The new center will provide better access to distributors and customers and aims to increase the associate base and sales volumes in Thrissur.
Special Guest, Miss Lakshmi Menon, First Runner up of Miss Kerala Fitness & Fashion Contest, 2017 inaugurated the new center along with the Sami-Sabinsa Founder Dr. Muhammed Majeed on 27th of April 2018.
Sami Direct’s systematic expansion strategy will include establishing a direct presence in select markets and ascertain footprints even deeply to cater to the increasing number of customers. The organization is gearing to cater to the Indian nutraceuticals industry, which is estimated to grow at 20% to US$ 6.1 billion by 2019-20, as there is better awareness today, on increasing fitness with the changing lifestyle.
Speaking at the launch Dr. Majeed said: “Since the launch of our brand in Kerala, our experience has been nothing short of extraordinary. This new launch here will act as a nerve center for the region, providing support for spreading the company’s motive of bridging wellness with science and technology and for its consumers to have a direct connection with the brand.”