NEW DELHI:
Ever since the launch of the Passion Made Possible 1 brand campaign in late 2017, the Singapore Tourism Board (STB) has endeavored to bring the brand to life in India with a series of activities, collaborations and brand associations throughout India.
This time STB is organizing the Singapore Weekender in Delhi, as part of its second phase brand promotions to highlight the Passion Tribes of Culture Shapers, Socialisers and Action Seekers. The STB has partnered with the St+art India Foundation for this three-day experiential festival which will be held in Delhi from the 15th to the 17th of February 2019 at Lodhi Colony, KONA and antiSocial outlet at Hauz Khas.
The Singapore Weekender
Since the launch of the Passion Made Possible brand, the STB has embarked on a series of marketing campaigns and activations to showcase Singapore’s passions and talents through storytelling, and to allow visitors to discover a deeper side to Singapore as a destination. This year, the STB, in collaboration with the St+art India Foundation, will launch a special project titled “Singapore Weekender” as part of the St+art Delhi 2019.
Chee Pey Chang, Assistant Chief Executive (International Group), STB said, “Singapore and India share long and deep connections on many fronts. India continues to be the third largest source market for tourist arrivals into Singapore. We want to continue enticing travellers from India with a storytelling approach for our brand “Passion Made Possible”. Singapore has a rich art, culture and music scene that we wanted to bring to the fore, and our artists at the Singapore Weekender will help bring a glimpse of this to the Indian audience.”
