Škoda Auto India Hits All-Time High Annual Sales Within 10 Months of 2025

KOCHI:
The year 2025 is a landmark year for Škoda Auto India, as it marks 25 years in the country. In October 2025, the brand crossed yet another milestone by achieving its highest-ever sales in the country. Between January and October 2025, Škoda Auto India sold 61,607 cars. Adding to this strong performance, which already included its best-ever quarterly and half-yearly sales, the brand has now recorded its highest-ever monthly sales as well, with 8,252 cars sold in October 2025. The growth is driven by Škoda Auto India’s first-ever sub-4m SUV, the Kylaq, with steady demand for the Kodiaq, Škoda’s flagship luxury 4×4, sustained contributions from the Kushaq and Slavia, and the high-performance Škoda Octavia RS getting sold out within 20 minutes.

Commenting on the landmark sales, Ashish Gupta, Brand Director, Škoda Auto India, said, “We began the year 2025 with the intent to significantly strengthen the brand and surge ahead in India. This milestone of our “biggest sales ever” is a testament to the strength of purpose, clarity of vision and agility of execution, all of which are pivotal to our surge in India. Our product offensive, culturally relevant communication, network expansion to 318 Customer Touchpoints, and increased presence in new geographic regions, are other landmarks that have fuelled our 25th anniversary to be our biggest year in India.”

Being Relevant
Škoda Auto India’s biggest year has been anchored by its product offensive and network expansion strategy. Kylaq sales have reached close to 40,000 units since its launch this year. Limited editions of the Kushaq and Slavia further enhanced the value proposition, while the flagship 4×4 Kodiaq upped the luxury quotient. Enthusiasts had their appetite for performance whetted with the iconic Octavia RS.

Škoda has now achieved a milestone of selling over 200,000 locally produced cars – Slavia, Kushaq, and Kylaq, with a reach of 318 Customer Touchpoints across 180 cities. With the Kylaq, Kushaq, and Kodiaq, Škoda now has an SUV for every aspiration, while continuing its sedan legacy with the Slavia and the return of the Octavia RS.

Driving Differentiation
In parallel, the brand has focused on building a unique voice through purposeful storytelling and meaningful narratives. India is also the first market for Škoda Auto globally to complete 100% rebranding of its entire network with the updated Corporate Identity and Design. The popular ‘I love my Doda’ campaign highlighted the brand’s ‘Fans, not Owners’ ethos by putting Škoda customers at the heart of the story.

Enhancing Trust
Škoda Auto India continues to strengthen confidence through its focus on customers and service excellence. The brand plans to increase the total sales and aftersales workforce at its’s dealers by 50% to 7,500+ by the end of 2025, alongside an investment of over 25,000 training days to further enhance aftersales quality and customer satisfaction. This commitment to enhancing trust and building a community was also reflected in the Fans of Škoda initiative, where over 60 fans drove 28 Škoda cars to set a record of the largest convoy to reach Umling La at 19,024 ft, recognised by the India and Asia Book of Records.