Taco Bell’s New ‘Best of Bell’ Menu

KOCHI:
Taco Bell, the world’s leading Mexican-inspired restaurant brand, is delighting consumers this new year with its new Best Of Bell menu, which offers the brand’s signature menu items at ‘delightful prices’.

The Best Of Bell menu is an innovative new value-offering being introduced by Taco Bell in India, with each item on the menu priced at just INR 59 (for vegetarian variants) and INR 69 (for non-vegetarian variants). Backed by extensive research, the brand’s endeavour through this new launch is to ‘Break Food Monotony’ in 2021 by democratising Mexican cuisine and offering value to its consumers. Right from the Fiesta Taco, Burrito Roll and Mini Quesadilla, to the Mexi Wrap, Cheesy Roll-Up and Churros ‘N Chocolate dessert, the exclusive menu offers a complete variety and gives consumers a chance to try out the brand’s best offerings at never-before prices.

The Fiesta Taco, Burrito Roll, Mini Quesadilla and Mexi Wrap are the perfect choices for a flavourful, delightful treat, as they offer warm flour tortilla filled with Taco Bell’s signature exotic ingredients like tangy salsa, crunchy lettuce, Nacho Cheese Sauce, creamy Jalapeno sauce, to name a few. Also on the menu is the Cheesy Roll-Up. The flour tortilla rolled up with the perfect blend of real cheddar cheese and mozzarella is a a true delight for cheese lovers. Soft and crispy churros sprinkled with generous portions of cinnamon sugar and served with a decadent chocolate fudge sauce, the Churros ‘N Chocolate dessert is the perfect way to end a scrumptious ‘Best Of Bell’ meal.

Manita Panjwani, Sr. VP – Marketing and Innovations, Burman Hospitality Pvt Ltd (Taco Bell’s Master Franchise Partner in India) said, “This new year, we want Indians to ‘Break Food Monotony’ and try something fresh, away from their tried and tested, regular preferences. The past few months have seen people experiment with food, adopting new cuisines and recipes, thus a perfect time for us to introduce our latest innovation – the ‘Best of Bell’ menu, offering new flavours and textures, giving our fans an opportunity to try an array of Taco Bell favourites at an unbelievable price. It’s available across all our platforms – Online, Contactless Dine-in, and Take-away – with our world class safety guarantee. The menu has been developed basis extensive consumer research and we are confident that it will receive the
same positive response that other menu additions such as the Naked Chicken Taco, Chickstar and Cheesy Gordita have received in the past.”

Whether you dig into one at exciting prices of just INR 59 and INR 69, or try them all with the ‘Try It All Platter’ starting at INR 399 only, the Best Of Bell Menu is sure to satiate all your Taco cravings.