KOCHI:
Skoda Auto India introduces the New Rapid in Kerala at an attractive price of Rs 8.42 Lakhs (Ex Showroom Kerala). The New Rapid offers better performance combined with the new crystalline design language and will be available with a 1.6L MPI petrol engine or the new 1.5L TDI diesel engine.
In addition, the New Rapid will feature the efficient and dynamic DSG gearbox with Tiptronics mated to the new 1.5 TDI diesel engine. With six exciting colour options (Brilliant Silver, Candy White, Cappuccino Beige, Carbon Steel, Silk Blue and Flash Red ) accessible in 3 variants: Active, Ambition and Style, the New Rapid will be available across all authorized Skoda showrooms in Kerala.
Elaborating on the launch of the New Rapid, Ashutosh Dixit, Director, Sales & Marketing Skod
The Kerala market will play a key role in Skoda’s ambitious growth plans for 2017. The company is looking to consolidate the business and double the sales volume in Kerala with 100% growth planned for next year. The New Rapid will be key to success in Kerala which will account for 70 % of the volume in this market. The growth will be driven by Skoda’s a model offensive strategy, a new ownership experience and opening of new facilities in Kerala.
Emotionally appealing design philosophy
The New Rapid sports a modern crystalline appearance synonymous with the brand’s trademark design language. In its sharp angles and contours, trails the inspiration to traditional Bohemian crystals, making it a very attractive sedan. The inspiring design is a tribute to Skoda’s rich Czech heritage.
Exteriors
The highly impressive exterior design is modern and emotionally appealing. The exquisitecrystalline appearance runs across the bumper and fender. The dark facade of the New Skoda Signature Grille perfectly complements its chrome surround. The new aggressive front dons sharp, precise and angular lines on the bonnet which gives the car an aggressive stance. The 2016 Rapid is bundled with a whole host of exterior enhancements such as Quartz-cut Halogen Projector Headlights with manual leveling function. These are further enhanced by the mesmerizing chrome
eye lash effect of the LED day running lights. The revamped classy shoulder line complements the New Skoda C-shaped Smoked Taillights presenting a more aesthetic and robust appearance. The chrome molding on the deck lid and chrome finished door handles further accentuates the premium appearance.
Interiors
The New Rapid’s interiors are equally captivating. The car comes with contrasting Dual-tone Ebony- Sand interiors, featuring premium perforated leatherette seats. Abundant Chrome décor is a constant reminder that you’re never too far from luxury. The AmberGlow Footwell Illumination makes ingress and egress much easier, besides setting the perfect vibe. A new Leatherette lined door armrest adds to the feeling of luxury.
Comfort and Convenience
The overwhelming designs of the new Rapid seamlessly lend themselves to the luxury features. The result – so much comfort, you’ll wish your journey was your final destination. Considerate touches include features like the height and length adjustable multifunction steering wheel, electrically foldable and adjustable mirrors with side turn indicators.
Presenting ‘Drive’ – the state-of- the-art 6.5 inch, Colour Touchscreen Central Infotainment System in your Rapid – to give your drive the experience it deserves. ‘Drive’ comes equipped with MirrorLink technology which will ensure seamless connectivity with your mobile phone to keep you connected on the go, while also supporting USB/Aux-in/Bluetooth/SD Card options.
The Rapid comes with revolutionary Climatronic technology along with adjustable dual rear AC vents thus making the car your utopia of comfort.
The plethora of features don’t end here. The Skoda Rapid surprises you with an intelligent Rain Sensing Wiper system, the technology intuitively activates itself on detecting rain and adjusts the wiper’s frequency. The built-in cruise control, adjustable headrests and foldable armrests, thoughtfully cooled glove box and leading leg room make the Rapid even more compelling.
Enhanced Safety features
At Skoda, safety is a priority and not an option. Which is why, we offer important safety featureslike dual airbags and ABS as standard across all Rapid variants. The projector lens Quartz-cut headlights along with LED Day Running Lights never fail to make their presence felt. Safety is enhanced with state-of- the-art technologies like Electronic Stability Control and Hill Hold Control. A host of supporting functions include Parktonic Rear Parking Sensors, Automatically dimming rear view mirror and One Touch Anti Pinch technology for windows.
Engine and Transmissions
The New Skoda Rapid has a generous heart and comes with two engine variants: a new 1.5L TDI diesel engine and the 1.6L MPI petrol engine. The 1.5 litre TDI engine is what brings alive the diesel variant of the new Rapi
d. It produces 110PS (81kW) of power and a torque output of 250 Nm while delivering fuel efficiency figures of 21.72 kmpl (DSG) and 21.13 kmpl (MT).
The 1.6 litre MPI or the Multi-point Injection engine is at the core of the Rapid’s Petrol Variant. With Dual Overhead Camshaft (DOHC) 16 valves, it delivers 105 PS (77kW) of power and a peak torque output of 153Nm while delivering fuel efficiency figures of 15.41 kmpl (MT) and 14.84 kmpl (AT). Don’t let the luxurious comfort features of the Rapid mislead you – the DSG transmission with Sport mode and Tiptronics will leave you overwhelmed.
Storage
The New Rapid boasts of a 460L boot space and other intelligent storage solutions with bottle holders in the doors, storage compartment under front Centre armrest and cup holders in front as well as rear.
New campaign to transform overall brand experience
Skoda Auto India recently introduced a new campaign intended to transform the overall ownership experience. As part of this initiative, ŠKODA will revamp its entire network including sales and service outlets. The modernized appearance is based on the New Skoda corporate design & identity. Skoda has also launched the ‘Myskoda’ mobile application which will provide customers with comprehensive information, data and facts about their Skoda. The application has been designed to allow Skoda owners to access their previous service records, predict next
service, call for Roadside Assistance, locate the nearest Skoda dealership etc. amongst many other features. Through this campaign ŠKODA has introduced compelling service initiatives such as menu pricing, itemized service invoices, warranty, road side assistance and delivery assurances.
