V-Guard Unveils New Marketing Campaign for Luxecube Water Heater

KOCHI:

V-Guard Industries Ltd., a leading name in consumer electricals and appliances, has unveiled a new ad film for its recently launched premium water heater series Luxecube.

The film is an extension of the much-loved summer campaign ‘Hum, Tum Aur V-Guard’, featuring the same endearing couple who bring alive everyday moments with warmth, wit, and a touch of romance.

Titled “Hum, Tum Aur Kuch Extra”, the film captures a light-hearted exchange where the husband teases his wife about some “extra excitement” in their lives. While the wife is momentarily led to suspect a cheeky revelation, the husband cleverly reveals he was speaking about the all-new V-Guard Luxecube Water Heater – a product that not only delivers 38% extra hot water but also boasts extra-hot looks to elevate the bathroom space and bathing experience.

The campaign made its debut during the highly anticipated India-Pakistan clash at the Asia Cup 2025 held yesterday, ensuring maximum visibility. It will subsequently roll out across prominent OTT platforms, Connected TV, and social media, amplifying reach among digital-first audiences.

Commenting on the campaign, Nandagopal Nair VP – Brand & Communication, V-Guard Industries Ltd., said “The Luxecube Water Heater is a reflection of V-Guard’s promise to make everyday living smarter, more stylish, and more comforting. With our new film, we wanted the story to feel warm, personal, and a touch aspirational—something people can see themselves in. By bringing back the same couple from our earlier campaign, we created a sense of familiarity and continuity deepening the emotional bond with our consumers while adding a fresh, witty twist to keep the narrative engaging.”

Anil Ralph Thomas, Director and Chief Creative Officer, Ralph&Das, who has written & directed the film, adds, “V-Guard has been consciously building affinity for its brands by weaving it’s brands benefits in a consumers daily life & lifestyle – here you see a perfectly happy couple, very much in love having a banter filled with double entendre to spice up their romantic interactions. Albeit, talking about a brand/product – Which has Extra Hot looks & that gives you extra hot shower-time.”

Kaustav Das, Director and CEO, Ralph&Das opined, “We have been consistent believers in breaking the category norms. Since the category screams ‘buy me’ from the rooftop, we have been investing in a tone and manner that is consciously and deliberately different from the category, The V-Guard way.”

With this launch, V-Guard continues to strengthen its premium offerings in the water heater segment, catering to aspirational homeowners who seek not just functionality but also style and sophistication in their everyday appliances.