GURUGRAM:
SpiceJet, the country’s favourite airline and Dolby, a company with decades of expertise in delivering breakthrough audio and visual experiences to billions of people worldwide, have come together to deliver enhanced audio experiences for flyers 38,000ft up in the sky, in Dolby Atmos.
SpiceJet passengers will be able to enjoy their favorite Dolby Atmos enabled content like blockbuster movies and podcasts on compatible Dolby Atmos-enabled devices. Flyers can enjoy this immersive audio experience via SpiceJet’s in-flight entertainment (IFE) system, SpiceScreen.
Debojo Maharshi, Chief Marketing Officer, SpiceJet said, “As a majority of Indian travelers prefer watching Bollywood, Regional movies, Original shows and Podcasts, Dolby’s revolutionary immersive audio technology Dolby Atmos, will add to the entertainment quotient on SpiceScreen. By introducing Dolby Atmos on our in-flight entertainment system, SpiceJet has raised the bar for a superlative on-board experience. With Dolby Atmos, SpiceScreen brings a theatre-like 360 degree surround sound experience at 38,000 ft for passengers, making movies and podcasts more immersive and larger-than-life. We hope our passengers love the all-new experience on-board.”
“We are excited to be part of this endeavor with SpiceJet and MojoBoxx. At Dolby, our goal is to enable spectacular entertainment experiences, and this is a great opportunity to cater to our audiences not just on the go but also when they fly”, said Pankaj Kedia, Managing Director, Emerging Markets, Dolby Laboratories.
“We are proud to be Dolby’s first digital partner in the sky, in the World. Our partnership will enable us to bring the cinema-like sound experience to passengers in the sky for the first time in the history of In-Flight Entertainment in the World with Dolby Atmos.’ said Manoj Kumar Gupta, Founder, MojoBoxx.
SpiceScreen, is a first-of-its-kind, light-in-weight, wireless entertainment system that enables seamless delivery of content on to the personal devices of the passengers through the Wi-Fi network. Passengers will now be able to enjoy their favorite Dolby Atmos enabled content including blockbuster movies and podcasts on Dolby Atmos compatible devices.
Passengers can download and access the SpiceScreen app on their hand-held devices and enjoy content spanning from movies, shows, stand-up comedies, podcast amongst others.
To cater to the evolving consumer sentiment, MojoBoxx worked with content partners like Eros Now and Earshot, to extend their content library comprising blockbuster Bollywood films and podcasts in Dolby Atmos to SpiceJet flyers.
