Tata AIA Life Insurance and CNBC-TV18 Join Forces to Champion Trusted Financial Advice in India

MUMBAI:

India today stands at the forefront of global growth – marked by rapid economic progress, rising innovation, and expanding global influence. This presents tremendous opportunities for Indians as they pursue their dreams and aim to achieve success. With rising affluence comes the need for financial planning and security of citizens.

Tata AIA has over the years been providing innovative protection solutions, helping consumers across the country in this regard. It has emerged as India’s pre-eminent protection provider in Life Insurance.

Life Insurance – Now an Essential Category

The Government of India’s remarkable step exempting GST, has now made life insurance more affordable, and rightfully included it in the ‘essential category’ list for Indian families.

Advisors as Entrepreneurial Catalysts

Life Insurance advisors are the key first point of contact when it comes to financial advice for Indian families. With over 1.5 lac advisors, Tata AIA is committed to equip them with propositions and tools, enabling them to serve consumers over the long run. 

To celebrate these advisor-entrepreneurs, Tata AIA has introduced Tata AIA AURA – an exclusive recognition platform. Tata AIA AURA showcases advisors who exemplify trust, consistency and consumer-first approach, recognizing their role in delivering long-term value to consumers.

Commenting on the initiative, Venky Iyer, MD & CEO, Tata AIA Life Insurance, said: “At Tata AIA, our consumers are at the heart of our promise of protecting dreams and securing futures. 

Our advisors are our trusted partners in helping us serve our consumers at their various life stages. With Tata AIA AURA, we want to recognise and celebrate the entrepreneurial spirit and success of our financial advisor community. 

Powered by our partnership with CNBC-TV18, we aim to inspire the next generation of advisor entrepreneurs who could consider insurance as a full-time profession.”

Shivakumar S, CEO, News18 Studios, added: “This collaboration with Tata AIA Life Insurance highlights the unwavering commitment of advisors who bring care and consistency to every family they serve. By sharing their journeys at scale, we aim to reinforce the importance of responsible advisory in today’s dynamic financial landscape.”

Taking Advisor Stories to the National Stage with CNBC-TV18

To amplify and share the many success stories we see of our advisors, Tata AIA is happy to announce its partnership with CNBC-TV18. Over time, we aim to encourage more and more people to adopt life insurance advise as an active full-time profession.

Powerful and impactful stories of successful advisors will be featured across CNBC-TV18, CNBC-AWAAZ, Moneycontrol.com, and their digital and social platforms, ensuring these stories reach a wide audience.

Through Tata AIA AURA and its collaboration with CNBC-TV18, Tata AIA is reaffirming its commitment to a consumer-centric vision—honouring advisors who do what’s right for consumers, leveraging India’s growth momentum and GST benefits, and building a more confident and better-protected India, one family at a time.