WittyFeed: 0 to 420 Million Page Views in Two Short Years

NEW DELHI:
Come September and WittyFeed will celebrate its second birthday with two epitaphs – world’s second largest and India’s largest viral content company.
What is WittyFeed – WittyFeed is a ‘charticle’ and a ‘listicle’ platform. It is India’s largest viral content company and the world’s second largest in terms of traffic numbers. It is not just another website. It is a steadily growing ecosystem of content creators, publishers and consumers. WittyFeed integrates the three:
Content Creators – It is a modern day blogging platform for those who wish to share beautiful stories. The platform assists the storytellers with in-house editing, hassle-free publishing, exposure to millions of right audience and monetization in the process.
Distributors – get shareable value adding content along with monetization.
Consumers – are engaged with the digital content with a range of tools without being required to share much of their private information.
“We are the ‘YouTube of content’ but with an ecosystem”, as founder Vinay Singhal is fond of saying.
The WittyFeed Journey – Wittyfeed’s genesis lies in the hugely popular Facebook page – Amazing Things in the World. The page was started by WittyFeed’s Vinay Singhal – CEO and Shashank Vaishnav – CTO; while they were in college. When the page garnered 4.2 million followers, the duo realized it was time to monetize the audience. From here the idea of an integrating platform took shape and WittyFeed.com – Vatsana Technologies’ most successful product was born in September 2014 at Indore, MP. The company now operates out of a swanky office located in the heart of Indore, with a young yet extremely dedicated team of 80 members.
The platform started out very small with barely a hundred thousand users but has quickly built up its user base. It has an audience reach of a Billion and gets 120 million unique readers every month. Today WittyFeed is 50 million site visits ahead of its closest Indian rival Scoopwhoop. In March 2016, WittyFeed had 420 million page views and 2.5 billion ad impressions.
WittyFeed started out with only its owners’ Facebook content but has since diversified into a 18 categories including travel, inspiration, relationships, health & fitness and celebrities. It has 21000 stories by 200 writers from across the globe to back its claim. The leadership analyses and incorporates changes every 15 days.
Finance & Future: Till date Vatsana Technologies is an indigenous and a 100% self-reliant company. It has thrived and grown despite being boot-strapped. Started from a small hostel room Wittyfeed.com is currently valued at $30 million. The company registered revenue of Rs. 26 crores in the last F
Y and expects to cross Rs. 50 crores this year. The company is looking to expand more in the US market as it contributes to company’s 35% traffic.
WittyFeed aims to become the single largest Content Exchange where a brand can share its message and the rest would be taken care of by the ecosystem.